Product Expansion Lead at AIOS

As Product Expansion Lead, you will drive the launch and growth of new product categories within a rapidly scaling digital healthcare business. You will identify promising market opportunities and turn them into commercially successful products, taking ownership of the entire growth journey from acquisition to retention. Working closely with Clinical, Product, Operations, Supply Chain, and Growth teams, you will lead new initiatives from concept to launch while optimizing cross-selling opportunities and customer lifetime value. This is a highly entrepreneurial, hands-on role where you will initially operate as the primary owner of product expansion. You will have significant autonomy, direct exposure to executive leadership, and the opportunity to build a high-performing team as the business grows. The position is fully remote, with flexible working hours and an expectation of availability for occasional meetings until midday Pacific Time.

• At least 3 years of experience expanding an established direct-to-consumer (D2C) brand into new product categories that its existing customers had not previously purchased.

• Strong background in consumer businesses and international D2C markets, ideally within fast-growing, entrepreneurial environments.

• Demonstrated expertise in growth strategy, including customer acquisition, performance marketing, conversion optimization, and retention strategies for new product categories.

• Strong commercial judgment and the ability to evaluate market opportunities, validate demand, develop business cases, and make investment decisions based on evidence.

• Excellent understanding of unit economics and growth metrics, including CAC, AOV, gross margin, cross-sell rate, attach rate, retention, payback periods, and customer lifetime value.

• Proven experience leading complex product launches and coordinating cross-functional teams across Product, Operations, Growth, Supply Chain, and other specialist functions.

• A hands-on builder mentality, with the ability to independently own initiatives, solve problems, develop initial solutions, and bring products to market with limited resources.

• Strong analytical, strategic thinking, and problem-solving abilities, combined with the capacity to make high-quality decisions in ambiguous and rapidly changing environments.

• Excellent communication, leadership, and organizational skills, with the ability to manage multiple priorities while maintaining a strong focus on execution and measurable results.

• High levels of ownership, resilience, urgency, integrity, and adaptability, with a strong commitment to customer experience and operational excellence.

Nice-to-have qualifications:

• Experience launching regulated consumer products and navigating regulatory requirements, product claims, and evidence standards.

• Experience evaluating build-versus-buy opportunities, including partnerships, licensing arrangements, and acquisitions.

• Familiarity with AI-powered tools and the ability to develop agentic workflows to improve productivity and execution.

• Previous experience recruiting and managing lean teams during new product or category expansion.

• Entrepreneurial experience, including founding a business or joining an early-stage company during its initial growth phase.

• Ability to quickly understand unfamiliar markets, engage relevant stakeholders, conduct customer research, and develop actionable launch plans.