Senior Creative Strategist

United StatesRemoteFull-timesenior

MarketingCreative Strategist

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Requirements Summary

Professional Experience: At least four years of experience writing paid social advertisements evaluated primarily on sales and revenue performance rather than brand awareness or engagement metrics.

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MarketingCreative Strategist

The Senior Creative Strategist will drive the development and performance of paid social advertising for a fast-growing brand focused on injury relief and recovery. This role is centered on creating persuasive, education-led creative that builds trust with customers who have often tried multiple solutions without success. Reporting to the Creative Director, you will own creative angle development, scriptwriting, testing, and ongoing optimization across paid social channels. You will produce approximately 15 creative briefs per week, balancing fresh concepts with iterations of proven performers. Working closely with editors and creators, you will turn customer insights and complex product benefits into compelling, accessible video content. This is a high-ownership, results-driven remote opportunity for an ambitious direct-response creative professional.

Creative Strategy and Angle Development: Identify and develop new advertising angles that communicate product value, address customer needs, and support scalable paid media growth.
Audience Expansion: Research and develop creative strategies for new customer segments, including runners, older adults concerned about balance and falls, and people who spend extended periods on their feet. Tailor messaging to the motivations and purchasing concerns of each audience.
Paid Social Scriptwriting: Write compelling short- and long-form video scripts, including attention-grabbing hooks, persuasive dialogue, and clear product explanations that sound natural when spoken.
Creative Production and Briefing: Produce approximately 15 creative briefs per week, combining new concepts with iterations of existing ads. Provide clear direction to editors and content creators to ensure the original creative idea is preserved through production.
Performance Optimization: Review advertising performance data weekly to identify successful concepts, understand what drives results, refine high-performing ads, and discontinue underperforming creative.
Winner Iteration and Scaling: Extend the lifespan of successful advertisements by developing multiple variations and testing new executions that maintain performance as advertising budgets grow.
Customer Education and Trust Building: Translate product mechanisms and relevant clinical concepts into clear, credible, and engaging messages. Address customer skepticism, objections, and previous unsuccessful experiences before presenting the product as a potential solution.
Cross-Channel Creative Development: Adapt proven advertising angles and messaging into other marketing assets, including landing pages and email campaigns.
Collaboration and Feedback: Work closely with the Creative Director, editors, and creators, incorporating feedback and maintaining a consistent flow of high-quality creative output.

Requirements

~2 min read

Professional Experience: At least four years of experience writing paid social advertisements evaluated primarily on sales and revenue performance rather than brand awareness or engagement metrics.
Advertising Spend Experience: Demonstrated experience creating advertisements responsible for more than $100,000 per month in advertising spend for a single brand, across your creative portfolio. Candidates should be prepared to explain and substantiate this experience.
Creative Testing and Iteration: Proven ability to take a successful advertisement and develop multiple effective variations, extending the performance of winning concepts rather than relying solely on new ideas.
Audience Development: Experience successfully reaching and converting new customer segments, with the ability to explain the creative angle or messaging strategy that generated results.
Direct-Response Copywriting: Strong understanding of direct-response fundamentals, including offer positioning, product mechanisms, objection handling, and proof-based messaging.
Video Scriptwriting: Excellent writing skills for spoken content, with the ability to create natural, engaging dialogue that communicates effectively in short video formats.
Creative Production: Experience briefing and collaborating with video editors, content creators, or other creative production professionals.
Industry Experience: Background in health, fitness, healthcare, or medical devices is an advantage, although a physiotherapy or clinical background is not required.
Research and Learning Agility: Ability to quickly understand unfamiliar or complex product and clinical concepts and explain them accurately, clearly, and credibly to a general audience.
Analytical Skills: Ability to interpret advertising performance data, identify patterns, and translate insights into actionable creative improvements.
Ownership and Independence: Self-directed professional who can manage priorities, maintain a demanding creative output, and deliver results without close supervision.
Ambition and High Standards: Strong commitment to craft, continuous improvement, and measurable performance. Comfortable receiving direct feedback and working in a fast-paced, high-expectation environment.