Performance Marketing Senior Manager

• 8–12 years of experience in Performance Marketing, with significant exposure to BFSI, fintech, lending, insurance, or investment products.
• Proven track record of managing and scaling large paid media budgets across Google Ads, Meta, and programmatic advertising platforms.
• Hands-on experience with app-based performance marketing for high-scale consumer applications.
• Strong understanding of Mobile Measurement Partners (MMPs), including AppsFlyer, Branch, and Firebase.
• Demonstrated experience managing both new-user acquisition and lifecycle marketing initiatives, including cross-sell, repeat usage, and retention campaigns.
• Strong analytical and data-driven mindset, with proficiency in Excel, SQL, and performance reporting dashboards.
• Experience managing, mentoring, and developing performance marketing teams.
• Strong understanding of customer acquisition economics, campaign attribution, and marketing funnel optimisation.

• Own and drive the end-to-end performance marketing strategy across Personal Loans, Insurance, and Investment products.
• Plan, execute, monitor, and optimise paid campaigns across Google Ads, Meta, programmatic/DSP platforms, affiliate networks, app install channels, and emerging media platforms.
• Develop channel-specific and product-specific media plans across three key funnels: new user acquisition, cross-sell, and repeat/retention.
• Continuously optimise campaign performance to improve acquisition efficiency, conversion rates, and customer quality.

• Own key performance metrics, including CAC, ROAS, conversion rates, LTV, and other growth KPIs across product lines.
• Design and execute cross-sell campaigns to convert existing Personal Loan customers into Insurance and Investment users.
• Develop repeat-customer, retention, and win-back programs to encourage repeat borrowing and continued product engagement.
• Balance acquisition costs, customer volume, and quality across always-on and campaign-based media strategies.
• Identify opportunities to improve customer journeys and maximise lifetime value.

• Manage, allocate, and forecast large monthly media budgets across multiple products and marketing channels.
• Build and maintain relationships with advertising platforms, agencies, affiliate networks, and media partners.
• Negotiate commercial terms, evaluate new partnership opportunities, and identify opportunities for channel expansion.
• Ensure disciplined spending and optimise budget allocation using real-time campaign performance data.

• Collaborate with Data Science and Analytics teams to develop attribution models, cohort analysis, and forecasting frameworks.
• Leverage Mobile Measurement Partners (MMPs) such as AppsFlyer and Branch, along with GA4 and internal dashboards, to track and analyse campaign performance.
• Design and execute structured A/B tests across creatives, landing pages, audience segments, and bidding strategies.
• Analyse campaign data to identify growth opportunities, improve funnel efficiency, and drive continuous optimisation.
• Present actionable insights and performance reports to support strategic decision-making.

• Lead, mentor, and develop a team of performance marketing professionals.
• Collaborate with Product, Growth, Data Science, Creative, and Business teams to align marketing strategies with business objectives.
• Establish clear performance goals, review team outcomes, and drive accountability.
• Present regular performance reviews, campaign insights, and strategic recommendations to senior leadership.

• Experience with CRM platforms and lifecycle marketing tools.
• Familiarity with marketing automation platforms and customer engagement solutions.
• Experience building automated cross-sell, retention, and win-back campaigns.
• Exposure to advanced attribution, cohort analysis, and customer lifetime value optimisation.

Must-Have: Performance Marketing, Google Ads, Meta Ads

Good-to-Have: CRM, Marketing Automation