Sales Officer

An established company in the Fashion & Apparel industry, specializing in contemporary women’s wear, is seeking a confident and results-driven Sales Officer to drive sales, deliver an exceptional client experience, and grow its customer base in Dar es Salaam.

The successful candidate will serve walk-in and online clients, advise on styles, sizes, and custom orders, achieve sales targets, and build long-term relationships with loyal customers. This role requires a strong passion for fashion, excellent interpersonal skills, and the ability to represent a premium brand with professionalism.

• Achieve daily, weekly, and monthly sales targets set by management.
• Sell ready-to-wear collections, custom-made garments, and accessories to walk-in and online clients.
• Identify and pursue new sales opportunities, including corporate, bridal, and special event clients.
• Promote new collections, seasonal offers, and in-store events to drive sales.

• Welcome clients and provide a premium, personalized shopping experience.
• Advise clients on styles, fabrics, sizes, and fit based on their needs and occasions.
• Take accurate client measurements and order details for custom pieces in coordination with the design team.
• Handle client enquiries, complaints, alterations, and exchanges professionally and promptly.

• Respond to client enquiries and close sales through Instagram, WhatsApp Business, and other online channels.
• Share product photos, prices, and availability with clients in a timely and professional manner.
• Support content creation for new arrivals and promotions in coordination with the marketing team.

• Build and maintain a database of clients, preferences, and purchase history.
• Follow up with clients on orders, fittings, collections, and repeat purchases.
• Develop long-term relationships with loyal and VIP clients to encourage repeat business and referrals.

• Ensure the showroom is clean, organized, and visually merchandised to brand standards.
• Monitor stock levels of best-selling items and report shortages to the stock team.
• Coordinate with production on custom orders, fitting dates, and delivery timelines.
• Handle sales transactions, receipts, and payments accurately in line with company procedures.

• Prepare daily and weekly sales reports for management.
• Gather client feedback and market insights on trends, pricing, and competitor offerings.
• Recommend new ideas to improve sales performance and the client experience.

• Diploma or Bachelor’s Degree in Sales, Marketing, Business Administration, Fashion Merchandising, or a related field.
• Minimum 2 years of sales experience in fashion, apparel, boutique, or premium retail.
• Proven track record of meeting or exceeding sales targets.
• Good knowledge of women’s fashion, fabrics, fit, and current style trends.
• Experience selling through Instagram, WhatsApp Business, and other social media platforms.
• Strong customer service, negotiation, and persuasion skills.
• Excellent communication skills in English and Kiswahili.
• Basic computer skills, including Microsoft Office and point-of-sale (POS) systems.
• Presentable, confident, self-motivated, and able to work flexible hours, including weekends.
• High integrity, honesty, and attention to detail.
• Key Performance Indicators
• Achievement of monthly sales targets and revenue growth.
• Number of new clients acquired and repeat customer rate.
• Conversion rate of walk-in and online enquiries into sales.
• Client satisfaction and quality of service feedback.
• Accuracy of sales records, orders, and payment transactions.
• Timely follow-up on custom orders, fittings, and deliveries.
• Showroom presentation and adherence to brand standards.

17th November 2026