Senior Customer Marketing Specialist- Program Manager

We are seeking a dynamic and experienced Sr Channel Marketing Specialist to join our team. This role is critical to our business, focusing on Channel Program Management in United States and Canada. You will be part of a team that develops and supports comprehensive marketing programs and promotions targeting our highly valued partner and reseller community. You will be responsible for managing and executing promotions, improving partner sales enablement resources, and overseeing regional partner communications. Additionally, you will collaborate closely with various departments and agencies to ensure effective implementation of marketing strategies and seamless cross-functional teamwork. Reports to the Global Director of Channel Marketing, matrixed to the Director of Customer Marketing, US & Canada.

Work Location - Fort Mill, SC
Travel: Approximately 15%.

Channel Program Management:

• Lead the annual partner tiering exercise
• Partner with management to agree partner targets
• Communicate tiers and targets to partners
• Work with sales to validate the Growth Incentive Rebates (GIR) performance
• Ensure payment of GIR and MDF is completed
• Manage the Brady IPS partner loyalty program (GO Rewards).
• Support regional promotions, through creation and posting of flyers/promotional materials
• Collecting voice of customer from the partner/channel community

Collaboration:

• Work closely with Sales, Channel Marketing, Vertical Marketing, Product Marketing, Legal, and Centers of Excellence (COEs).
• Coordinate with agencies for Creative Services, Digital Marketing, PR/Social, Trade Shows, and Events.