SEO Content Specialist

Job Title

Job Description

The SEO Content Specialist will support Cushman & Wakefield’s global Digital Marketing, Communications & Research Technology organisation by improving the organic visibility of our content and applying AI-assisted methods to how we optimise it. You will run ongoing, in-depth content audits to find performance decay and topical gaps, keeping our digital library high-performing and relevant. You will work closely with Global SEO, Digital Web, Content and Research stakeholders to make sure our insights can be found across 60+ markets.

This role suits someone who combines strong content judgement with a good grasp of how search and AI-powered platforms surface information, and who is keen to use AI tools to work faster and smarter.

• →Run comprehensive, ongoing content audits to identify performance decay, topical gaps, and opportunities to consolidate, refresh or retire content
• →Optimise on-page elements, including titles, metadata, structure and internal linking, in line with global SEO standards
• →Turn complex commercial real estate research and thought leadership into content that is clear, well structured and easy for search engines and AI platforms to find and interpret
• →Support regional stakeholders with SEO requests, content recommendations and detailed performance reporting
• →Use AI tools to support content enhancement, idea generation and metadata creation
• →Help refine and document AI-assisted workflows that make content optimisation more efficient and scalable
• →Apply responsible AI practices, ensuring all AI-supported content meets brand standards and search engine quality guidelines
• →Partner with Content, Communications, UX and development teams to advance our global organic search strategy
• →Flag content that attracts links, media coverage or mentions, and advise Communications on how to optimise it for search
• →Build and maintain performance dashboards and reports, sharing clear insights with stakeholders

• 4+ years of hands-on SEO experience in content strategy and on-page optimisation
• Proven experience running content audits that drive organic growth, ideally in an enterprise or large-site environment
• Experience using AI tools for content optimisation, generation or workflow automation
• Solid working knowledge of SEO platforms and analytics tools, with strong analytical skills
• Ability to turn complex B2B or real estate topics into clear, engaging content
• Understanding of how content is positioned for AI-driven search and answer platforms
• Excellent communication skills and experience collaborating with global, cross-functional teams
• Bachelor’s degree in Marketing, Communications, Digital Technology or a related field, or equivalent experience
• Desirable: Sitecore or other enterprise CMS experience, international SEO knowledge, and awareness of how backlinks, media coverage and brand mentions influence search and AI results
• Highly organised, proactive and comfortable in a fast-paced global environment

Please note: this is a direct search led by Cushman & Wakefield. We only work with recruitment agencies on our preferred supplier list, and only where a signed and in date agreement is in place and the agency has been directly instructed on the role by a member of our Talent Acquisition team. We do not accept speculative or unsolicited CVs submitted to any of our employees or outside of our agreed process. No agency fees will be payable in these circumstances.

Cushman & Wakefield is an equal opportunity / affirmative action employer. All qualified candidates will receive consideration for employment without regard to ethnicity, gender, gender identity or expression, sexual orientation, age, disability, religion, marital status, or any other legally protected characteristic. Cushman & Wakefield is committed to equity in employment, and our goal is to have a diverse, inclusive and barrier-free workplace. If you are a person with a disability and need any other accessible accommodations during the hiring process, you are invited to bring this to the Talent Acquisition Advisor’s attention once they have made contact.