Senior Product Marketing Manager - AI Platform & Narrative

Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates.

As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration.

We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach.

If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity.

Let’s build what’s next, together.

You will join Infobip as a Senior Product Marketing Manager focused on AI, helping Infobip lead in next-generation, AI-driven customer engagement solutions. You will shape go-to-market strategy, positioning, and messaging for our AI portfolio. You will work closely with the AgentOS Product Marketing, Business Unit go-to-market, PR, and Marketing teams, as well as Product, Sales, and Revenue. Together you will turn complex capabilities into clear customer value and strong market impact.

• →Build and own the AI Narrative Framework (approved claims, proof points, and terminology), supported by competitive intelligence and a shared AI asset library for all Business Unit teams
• →Build and execute go-to-market strategies, including positioning, messaging, and pipeline-building initiatives
• →Translate technical product features, including AI-related capabilities, into clear customer value propositions and strategic reasons to buy
• →Enable Sales and partners with the "Why Infobip AI" sales play, an objection handling guide, and an AI narrative for resellers, system integrators, and independent software vendors
• →Build market credibility through analyst relations (Gartner, Forrester, and IDC), the annual State of AI report, POV papers, and an AI press programme
• →Gather customer proof points and develop customer stories, ROI and business case frameworks, and an AI Customer Advisory Board of 8-12 enterprise customers
• →Represent Infobip externally at 4-6 events a year, owning abstracts and speaker prep, and activate co-marketing with leading LLM vendors

• 7+ years of experience in B2B marketing within platform, infrastructure, or multi-product environments
• Experience working in matrixed organisations
• Fluency in enterprise AI (LLMs, retrieval-augmented generation (RAG), and agents)
• Excellent written communication skills
• Exposure to analyst relations
• Hands-on, execution-focused approach to B2B marketing and sales enablement, with the ability to turn technical features into compelling messaging that addresses real customer pain points
• Data-driven, adaptable, proactive, and positive, and comfortable influencing decision-making across different seniority levels within complex organisations

• Background in Communications Platform as a Service (CPaaS) or communications platforms
• Experience with Gartner Magic Quadrant and Forrester Wave reports
• Experience marketing to both business and technical buyers

Read more about our hiring process.