Email Marketing Lead

Scholastic School Reading Events are in-person experiences that empower kids to discover books for themselves. Taking place in schools and rooted in Scholastic’s greater mission to use the power of books for the betterment of all kids, Book Fairs and Book Clubs provide access to books; and paths to discovery.

We’re here to deliver an experience that inspires kids toward greatness. In everything we do, we ensure every kid, parent, caregiver, teen/tween, book fair organizer, book club teacher, and employee feels seen, respected, and welcome as part of the Scholastic Reading Events family.

We are seeking an Email Marketing Coordinator to support the Email Marketing Manager in ensuring that all deployments are set-up for success.

• →Keep multiple email calendars, email journey maps, reference materials, and performance reports organized and current
• →Maintain a Salesforce email template library
• →Finalize all email copy documents for seamless transfer to developers by adding personalizations, tracking codes, and linking urls
• →Assist with list segmentation, and setting up files for A/B testing
• →QA email tests
• →Manage smaller digital marketing projects from start to finish

• 1-3 years of experience in email marketing or digital marketing with experience in email campaign management, ad operations and web analytics preferred

• Strong organizational skills with exceptional attention to detail
• Data and metrics oriented
• Excellent written and verbal communication skills.
• Experience with Analytics tools (Google Analytics, Adobe Analytics), and CRM/CDP platforms (Salesforce, HubSpot, or equivalent) preferred.
• Bachelors degree

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.

EEO is the Law Poster

EEO Scholastic Policy Statement

Pay Transparency Provision