Director of Demand Generation

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 10,000 software sellers in 245 territories globally.

We’re looking for a proven B2B Demand Generation leader to own and scale our demand generation engine, reporting directly to the CMO. As Director of Demand Generation, you'll be responsible for driving predictable, scalable pipeline across self-serve and sales-led motions. This role sits at the heart of marketing and growth, integrating brand, product, content, lifecycle, and performance into a single demand strategy that fuels revenue across segments.

You’ll lead a high-performing team across all channels including paid media, SEO, ABM, Field Marketing and funnel conversion, working cross-functionally with Product, Sales, and RevOps to drive outcomes.

At Paddle, we’re committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer, we don’t care if, or where, you studied, what you look like or where you’re from. We’re more interested in your craft, curiosity, passion for learning and what you’ll add to our culture. We encourage you to apply even if you don’t match every part of the job ad, especially if you’re part of an underrepresented group.

Please let us know if there’s anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We’re committed to building a diverse team where everyone feels safe to be their authentic self. Let’s grow together.

We’re a diverse, growing group of Paddlers who pride ourselves on our transparent, collaborative and respectful culture.

We live and breathe our values, which are:

We offer a full suite of benefits, including attractive salaries, stock options, unlimited holidays, enhanced parental leave, retirement plans, private healthcare and well-being initiatives.

We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.

We’re a ‘digital-first’ company, which means our Paddlers always have the freedom to choose where, when and how they work within our hub locations.

We recognize that where our Paddlers do their best work is unique to them and we provide trust and autonomy for everyone to work in a way which fits them best. We also value the power of connection and have invested in global hubs which help local communities flourish and bring us together for focused collaboration.

• In Europe: UK (London headquarters), Portugal (Lisbon hub), Netherlands and Ireland (Dublin hub)

• In North America: Austin, TX (USA) and Toronto (Canada)

Our hub philosophy creates an engaging experience for all Paddlers, wherever, whenever and however we choose to work.

To support this, we focus hiring within our hubs and will always openly share the available locations for each open position on our job description.