Marketing Communications Specialist

The Marketing Specialist’s primary responsibility is to manage relationships between BW Converting’s Print, Bag, Mail, and IET Sales teams, Product Management teams, and the Marketing Shared Services team. Acting as a liaison, this role works closely with the Strategic Marketing Leader to ensure that marketing initiatives are executed efficiently, delivered on time, within budget, and aligned with the business segment’s marketing and product lifecycle plans and overall business objectives.

Ensure sales’ marketing needs are met.

• →Manage marketing across various channels: OEMs, end users, independent reps, equipment dealers, and others
• →Engage heavily with Sales, Product Management, and Marketing Shared Services to ensure alignment 
• →Display extensive knowledge of products, markets, and business goals 
• →Deliver sales enablement materials 

Ensure the marketing communications plan is executed.

• →Work with the Strategic Marketing Leader to drive campaigns to generate qualified leads
• →Drive content and collateral output 
• →Develop a plan for delivering materials and prioritizing projects 
• →Traffic-manage current projects and planned projects 
• →Ensure execution and production of deliverables

• Meet regularly with Product Managers and Sales teams to thoroughly understand Converting Technologies’ products and markets and identify marketing needs and opportunities.
• Develop solutions to meet those needs and opportunities. Solutions may include advertising and promotional campaigns (print and/or digital), sales tools (literature, website, Showpad, ROI calculators, presentation assets, product sample designs, etc.), public relations (press releases and podcasts), tradeshow support (booth graphics, videos, giveaways, etc), and more.
• Present concepts to key stakeholders for review and approval before submitting for implementation.
• Track and provide status updates on projects to key stakeholders.
• The Marketing Specialist will use their discretion to determine the best way to execute projects according to the agreed-upon schedule, budget, strategy, and channels.
• The Marketing Specialist may handle execution of the project (including concept development, graphic design, and/or copywriting) or collaborate with and/or direct the Marketing Shared Services team or other vendors and suppliers to complete projects.
• Ensure sales enablement materials (e.g., literature, training decks, sales tools, etc.) are up to date, accurate, and easily accessible by salespeople.
• Additionally, the Marketing Specialist may be called upon to help with projects related to overall platform branding and promotion, as well as provide the platform Leadership or People teams with creative, photography, and branding support.
• Also in scope is the maintenance of the Guest Experience Center and Packaging Innovation Center located at the Ashland site in Green Bay, WI. This includes ensuring display materials are current and in good shape, and changing or adding display materials as necessary to best tell the story of BW Converting.

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