Director of Franchise Development Marketing

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Director of Franchise Development MarketingRole DetailsReports to: Chief Development OfficerLocation: On-site (Huntersville, NC) or remoteEmployment type: Full-time,

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Director of Franchise Development Marketing

Role Details
Reports to: Chief Development Officer
Location: On-site (Huntersville, NC) or remote
Employment type: Full-time, exempt
Travel: Based on business needs

About Us
Based in Huntersville, NC, Homefront Brands is an established platform for franchised property services businesses in North America. We have 6 brands (and growing) operating on our platform. Our mission is to be the growth engine for aspiring entrepreneurs, established business builders and our veterans to create and enhance the American dream of building a better future, through the application of our world class franchise models.

About the Role

~1 min read

HomeFront Brands is hiring a Director of Franchise Development Marketing to own the qualified pipeline for six home service franchise brands. You will run both the organic and broker channels, lead a small team, and manage our outside agencies.
This is a hands-on leadership seat for someone who likes building the campaign as much as setting the strategy, and who measures success in signed territories.

Responsibilities

~1 min read

→Lead organic franchise lead generation across paid social, paid search, franchise portals, websites, and landing pages.
→Grow the broker channel through consultant newsletters, portal profiles, sales tools, webinars, and events.
→Nurture the pipeline with email, SMS, and retargeting, and improve lead quality with the franchise development team.
→Point spend at open markets so campaigns and consultant outreach line up with available territories.
→Own the plan and the numbers, including strategy, budget, and reporting by brand and channel from lead through signed agreement.
→Build the team, leading 1-2 direct reports and managing agency scope, budget, and performance.
→Keep marketing compliant, working with Legal to align franchise advertising with the current FDD.

Requirements

~1 min read

7+ years in marketing, including 3+ years in franchise development marketing or franchise sales lead generation.
Direct experience with both organic lead generation and the broker or consultant channel.
A record of tying spend to qualified pipeline and signed agreements.
Hands-on skill with paid social, paid search, landing pages, email automation, and a CRM.
Working knowledge of the FDD and franchise advertising rules, including Item 19.
Strong writing and creative judgment across multiple brand voices.
Experience managing direct reports and outside agencies.

Established relationships with franchise consultants and consultant networks.
Experience in home services or at a multi-brand franchise platform.
Familiarity with EOS or a similar operating system.

This is an on-site/remote position based in the Charlotte area. This position will work closely with the Chief Development Officer, Legal team, and business stakeholders.

HomeFront Brands is an equal opportunity employer. We consider qualified applicants without regard to legally protected characteristics and are committed to maintaining an inclusive workplace.