Tracking and Attribution Specialist, Direct Response

We're a team of 130+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can’t find anywhere else.

• Implement and fix tracking - GTM tags and triggers, Meta CAPI (including the CRM-side setup an integration needs), Google enhanced conversions, GA4, TikTok and YouTube conversion tracking, attribution platform connections
• Run tracking checks on new launches before they go live, and on live funnels when something changes
• Work through your audit rotation - take a client's full setup and come back with what's broken, what's at risk, and what to fix first
• Explain discrepancies to strategists and media buyers, and push back when a requested setup is going to produce bad data
• Update each client's tracking record as you make changes - not at the end of the week

• Experience in direct response, info/coaching, or performance marketing environments
• SQL and BigQuery familiarity/working knowledge
• CRM integrations for server-side events (HubSpot, GoHighLevel, or similar)
• GoHighLevel or ClickFunnels experience

• You want to own a domain/specialty
• You document by default - you'd rather write it down once than explain it three times
• You build systems, not one-offs. Solving the same problem twice bothers you
• You understand how a broken event affects campaign optimization and the numbers clients see, not just the tag itself
• You're energized by figuring out platforms you've never used
• You use AI heavily for audits, documentation, debugging, and monitoring; you're open about how, and you know where it gets tracking wrong

• You think this role is mainly CRM implementation, email automation, or workflow building - those are part of martech, but in this role they're the exception, not the job
• Your tracking experience is mostly installing pixels and tags someone else configured - you haven't set up or debugged Conversions API, GTM, or server-side events yourself
• You haven't had to reconcile numbers across ad platforms and attribution tools, or you're not interested in why they disagree
• You'd rather fix things as they're reported than build monitoring that catches them first
• Documentation feels like extra work
• You need training or detailed instructions before you can work in an unfamiliar platform
• You'd rather keep your AI use quiet than show us your workflow
• Written async communication isn't your strength