Senior Social Media Specialist

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The Senior Social Media Specialist owns the full social media content lifecycle, from concept to publishing, across all Health Plan platforms. The role spans copywriting and graphic design developed in partnership with internal stakeholders, as well as content scheduling with consistent tracking and organization maintained throughout. As one of the center of excellence owners, the Specialist advises internal teams on social media best practices, project planning and content strategy to ensure efforts are well-scoped and aligned with organizational priorities. Performance monitoring and reporting are core to the position, with regular analysis used to evaluate trends, inform content decisions and demonstrate impact. The Specialist conducts ongoing competitor analysis to evaluate how peer Health Plan social platforms are positioning themselves and stays current on platform updates and algorithm changes to continuously optimize content. Routine compliance reviews are performed across all social media content to ensure adherence to applicable regulatory policies, with any conflicts identified and resolved prior to publishing. Collaboration with internal Health Plan teams ensures social efforts align with broader organizational needs and regulatory requirements, while full ownership of the content calendar keeps strategy and execution moving in tandem.

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