Head of Marketing

About the job

Our client is a Malaysia-based digital operations and business process outsourcing (BPO) provider specializing in technology-enabled customer experience, digital enablement, and process consulting.

The are looking for an experience Head of Marketing to supports the launch and growth of a Forex / CFD brokerage brand.

You will build the brand and the marketing department from an early stage, owning positioning, go-to-market, organic and paid growth, and the team that delivers it.

• Develop the brand positioning, target-audience segmentation, messaging, identity guidelines and phased market-entry strategy.
• Build a coordinated launch roadmap across the website, social channels, PR, content and paid campaigns.
• Research competitors, customer needs and priority markets to inform differentiated brand positioning.

• Own the SEO roadmap covering technical SEO, on-page optimization, keyword strategy, content architecture and authority-building.
• Partner with web, product and compliance teams to launch and optimize credible, conversion-focused multilingual website where required.
• Set baselines and report organic traffic, search visibility, qualified leads and website conversion performance.

• Build and operate the brand's social media presence across relevant channels such as LinkedIn, YouTube, Facebook, Instagram, TikTok and X.
• Oversee editorial calendars, content production, community management, media relations, reputation management and industry publications.
• Evaluate KOL, influencer, financial-media and event partnerships with clear commercial and compliance criteria.

• Plan and optimize paid digital acquisition across appropriate channels, including Google Ads, Meta, SEM and other approved platforms.
• Coordinate landing pages, marketing automation, lead nurturing and conversion experiments with business and technology teams.
• Manage campaign budgets and measure CPL, CPA, CAC, conversion, ROI and ROAS where attributable.

• Design the initial operating model, hiring plan, job scopes, workflows and agency/vendor strategy.
• Recruit, coach and manage brand, SEO, content, social media, performance marketing and creative capabilities as business needs evolve.
• Create marketing dashboards, budgets, reporting cadence and quarterly performance objectives.

• Collaborate with Business Development, Product, Sales, IT, Compliance and Risk on launches and growth priorities.
• Ensure advertising claims, promotions, disclosures and media activities are reviewed for applicable market and financial-promotion rules.
• Present marketing plans, progress, investment cases and performance insights to business leadership.

• Prior experience working at a CySEC-regulated brokerage in Cyprus or an ASIC-regulated brokerage in Australia is required.
• At least 5 years of marketing leadership experiencein financial services, and at least 3 years managing regional or international marketing teams.
• Demonstrated experience launching or materially building a brokerage brand or marketing function from an early stage; able to show specific ownership and measurable outcomes.
• Strong working knowledge of brand development, SEO, website growth,social/media operations, content marketing and paid acquisition.
• Ability to build a team and manage external agencies while remaining hands-on during the launch phase.
• Forex / CFD brokerage background.
• Bachelor's degreein Marketing, Business, Finance, Communications or a relatedfield.
• Commercial judgment.
• Data literacy.
• Stakeholder communication.
• Familiarity with financial advertising compliance.