Regional B2B & Special Projects Marketing Manager

• Develop and execute regional B2B marketing strategies aligned with Almentor’s commercial objectives.
• Generate qualified leads through digital campaigns, LinkedIn, email marketing, webinars, events, and other relevant channels.
• Partner with Sales and Business Development to identify target organizations, industries, and decisionmakers.
• Develop account-based marketing campaigns targeting strategic accounts.
• Manage marketing campaigns from initial awareness through qualified sales opportunities; support lead nurturing and conversion.
• Create sales enablement materials, customer success stories, presentations, and marketing content.
• Track marketing-generated opportunities and their contribution to closed-won business.

• Develop communication plans that help maintain strong relationships with existing B2B customers.
• Lead customer newsletters, product updates, webinars, success stories, and customer events.
• Collaborate with Account Management to support retention, renewals, upselling, and cross-selling.
• Develop customer testimonials and case studies highlighting successful partnerships.
• Ensure consistent, relevant communications across regional markets.

• Work with Project Delivery teams to plan and execute marketing activities required by Almentor’s strategic projects and client contracts.
• Translate project marketing requirements into implementation plans, timelines, budgets, and deliverables.
• Manage learner acquisition, registration, project awareness, and promotional campaigns.
• Oversee project social media management, content calendars, posting, paid digital campaigns, and performance marketing.
• Coordinate email, SMS, and other learner communications, campaign creatives, videos, and promotional materials.
• Support project launches, webinars, events, and stakeholder engagement.
• Coordinate clients, internal teams, and external agencies; monitor results and deliver agreed commitments on time and to quality standards.

• Manage Almentor Business digital marketing activities across relevant channels.
• Develop content calendars reflecting commercial priorities and project needs.
• Plan and execute campaigns on LinkedIn, Meta, Google, and other appropriate platforms.
• Oversee social media content, publishing, and community engagement.
• Coordinate copywriting, design, video content, and other campaign assets; maintain brand consistency.
• Analyze campaign data and continuously optimize performance.

• Plan and implement marketing activities across Egypt, KSA, UAE, Oman, Iraq, Syria, and Qatar.
• Tailor messages and campaigns to local market needs, customer segments, and business priorities.
• Work with regional commercial teams to identify opportunities and coordinate business development initiatives.
• Conduct market and competitor analysis; support regional events, webinars, and partnerships.

• Develop quarterly and annual marketing plans aligned with business targets and project needs.
• Manage budgets, marketing resources, and outside suppliers efficiently.
• Track campaign performance, marketing-generated leads, and revenue contribution; maintain reporting dashboards.
• Ensure timely execution of multiple campaigns and project deliverables while balancing priorities.

What we're looking for:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 6–9 years of relevant marketing experience, including significant B2B marketing exposure.
• Proven record of generating qualified B2B leads and contributing to pipeline and revenue growth.
• Experience in SaaS, EdTech, technology, or professional services strongly preferred.
• Experience across Middle Eastern markets is an advantage.
• Knowledge of LinkedIn marketing, Meta Ads, Google Ads, email marketing, CRM, and marketing analytics.
• Experience in marketing automation, lead nurturing, account-based marketing, social media, and external supplier coordination.
• Excellent Arabic and English communication, planning, project management, and stakeholder management skills.