Product Analyst - Pitch

Built on WPP IP and owned technology, and strengthened by strategic partnerships with leading technology firms, WPP Open leverages decades of experience serving enterprise clients to deliver highly optimised, automated and transformative marketing solutions that elevate brand experiences, push the boundaries of creativity and drive measurable growth.

The WPP Open Product Analyst plays a crucial role in the successful deployment and adoption of the WPP Open platform within agency and client teams.  This individual acts as a bridge between client needs and the platform's capabilities, ensuring seamless integration and optimal user experience.  The Product Analyst is responsible for gathering and documenting requirements, collaborating with internal and external stakeholders, managing project scope, and supporting the overall workspace delivery process.

• Partnering with Agency/Clients: Collaborate with Agency/Client Leads to finalize project scope, ensuring alignment between agency/client needs and platform capabilities.
• Needs Analysis: Conduct thorough internal gap analyses to identify discrepancies between the WPP Open platform's current capabilities and specific client requirements.
• Feature Request Management: Work closely with Professional Services Product Lead to capture and articulate requirements for new client features and platform enhancements.
• Platform Demonstrations: Showcase the capabilities of the WPP Open platform to agency/client teams through compelling live demos and video recordings.
• Stakeholder Management: Identify and engage key stakeholders across agency/client teams to define workspace requirements, manage expectations, and ensure effective communication.
• Workspace Personalization: Where appropriate gather requirements for workspace personalization, including look and feel, widgets, content integration, and quick links.
• Branding & Theming: Collect theming and identity parameters such as colour palettes, brand books, and image libraries to ensure consistent branding within the workspace.
• Design Collaboration: Work with the WPP Open design team to develop prototypes for homepages, hubs, and Learning Spaces, incorporating feedback and iterating on designs.
• Sign-off Management: Secure sign-off on homepage/hub/Learning Space designs from agency/client teams.
• Campaign Structure Mapping: Identify campaign structure and translate it into requirements for the Open Hierarchy structure within the platform.
• User Management: Understand agency/client team structures and set up user groups and permissions to optimize platform utilization and collaboration.
• Use Case Documentation: Document agency/client use cases and acceptance criteria for the WPP Open platform, creating a valuable knowledge base for future reference.
• Tool Configuration: Understand supported agency/client 3^rd party tool requirements and ensure proper configuration within the WPP Open environment.
• Workflow Mapping: Conduct ways-of-working workshops to identify end-to-end campaign processes for both agency and client teams, mapping these processes within the WPP Open workflow management system capabilities.
• Process Visualization: Partner with the WPP design team to visualize campaign processes and create detailed process pages within the platform capabilities.
• Approval Process Implementation: Identify touchpoints between agency and client teams in workflow and implement streamlined approval processes within the platform capabilities.
• Adoption Support: Partner with the Adoption Lead to develop and execute UAT/Pilot/Adoption plans, including conducting live demo sessions during these phases.

• Bachelor's degree in a related field (e.g., Business, Marketing, Technology).
• 3+ years of experience in a product analyst, business analyst, or similar role, preferably within a digital marketing or advertising agency environment.
• Strong understanding of digital marketing processes and technologies.
• Excellent communication, interpersonal, and presentation skills.
• Proven ability to gather and document requirements effectively.
• Experience with stakeholder management and cross-functional collaboration.
• Proficiency in project management methodologies and tools.
• Experience with workflow management systems and process mapping.
• Strong analytical and problem-solving skills.
• Ability to adapt to a fast-paced environment and manage multiple projects simultaneously.
• Experience with platform implementations and user adoption strategies is a plus.
• Familiarity with Agile methodologies is a plus.

• This role may require occasional travel to client sites.
• This role requires a proactive and collaborative approach, with a strong focus on client satisfaction.
• The ideal candidate will be a self-starter with a passion for technology and a desire to contribute to the success of the WPP Open platform.

This job description is not intended to be all-inclusive.  Employees may perform other related duties as negotiated to meet the ongoing needs of the organization.

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