Senior Lead Field Marketing Manager

The Senior Lead Field Marketing Manager will serve as a strategic marketing partner to enterprise sales teams, developing integrated programs that accelerate pipeline growth, strengthen customer relationships, and drive revenue. This role leads account-based marketing (ABM), targeted demand generation, executive engagement, and customer events designed to connect with high-priority accounts throughout the buyer journey. Working across Sales, Product Marketing, Digital Marketing, and external partners, you will align marketing investments with business objectives and commercial priorities. You will use market intelligence, account insights, and performance analytics to optimize campaigns and improve sales outcomes. This is a high-impact opportunity to shape enterprise go-to-market strategies while exploring AI-powered tools and innovative marketing practices in a fast-paced technology environment.

• Bachelor's degree or equivalent professional experience.

• At least 8 years of progressive experience in field marketing, demand generation, account-based marketing, sales enablement, event marketing, or a related discipline.

• Proven track record of partnering with enterprise sales organizations to generate pipeline, accelerate opportunities, expand accounts, and drive revenue.

• Demonstrated experience developing and executing ABM strategies and account engagement programs.

• Strong background in customer events, executive engagement initiatives, hospitality experiences, conferences, and field marketing programs.

• Experience leading cross-functional projects and influencing stakeholders at different organizational levels.

• Strong analytical skills, including the ability to measure campaign performance, pipeline contribution, marketing effectiveness, and ROI.

• Experience managing substantial marketing budgets and multiple agency or vendor relationships.

• Excellent communication and presentation skills, with the ability to engage sales representatives, senior sales leaders, and executive audiences.

• Familiarity with CRM, marketing automation, and sales engagement platforms, including Salesforce and Marketo or comparable tools.

• Ability to manage multiple priorities and deliver results in a fast-paced environment.

• Willingness to travel up to 30%.

• MBA or advanced degree preferred.

• Experience with account intent platforms, ABM technologies, and data-driven targeting strategies is an advantage.

• Knowledge of telecommunications, networking, cloud, cybersecurity, managed services, or technology solutions is preferred.

• Experience leading executive engagement programs and strategic customer experiences is desirable.

• Familiarity with AI-powered marketing, sales, and productivity platforms is a plus.