Marketing Specialist: Traffic

Company Overview:

Ocean State Job Lot (“OSJL” or the “Company”) is a dynamic $850+ million general merchandise retailer with a strong foothold across the Northeast and Mid-Atlantic. With over 170 stores currently and ambitious plans to reach 180 locations, OSJL offers exciting opportunities for growth and contribution. We are an opportunity-driven retailer owning over 50% of our operating locations, totaling 8 million square feet, demonstrating our stability and long-term vision. At OSJL, you will be part of a team committed to delivering exceptional value to our customers while driving positive change and a more responsible future for retail within our communities.

Job Summary:

The Marketing Specialist Traffic role at Ocean State Job Lot (“OSJL” and “Company”) supports the Company’s marketing team by project managing OSJL’s paid and organic digital media initiatives,  tracking campaigns from initial concept and design through execution and reporting, and ensuring that they are executed smoothly and delivered on schedule. This role requires strong collaborative skills, attention to detail, and the ability to produce the best content for each unique audience. 

Key Responsibilities:

• Formulate, recommend, and execute continual and seasonal promotional tactics, including email campaigns, to deliver on goals related to same-store-sales revenue, the buy online ship to store (“BOSS”) program, as well as Insider acquisition and Crazy Deal program participation.
• Determine priorities and drive cross-functional alignment of objectives and projects with all stakeholders to reach consensus on key decisions.
• Assist in the development and presentation of conceptual campaign and promotional plans to facilitate collaboration among all required stakeholders. 
• Collaborate with Marketing leaders and stakeholders to develop and execute plans for all marketing channels, including digital, print, radio, and TV/video.

• Assist with the creation of detailed project plans and guide projects and teams under tight deadlines.

• Ensure effective, impactful, and on-time delivery of campaign-specific media assets. Develop and maintain a master schedule/calendar to improve interdepartmental coordination and accountability, and meet with team members across departments to ensure thorough and timely completion of all promotional planning.
• Leverage data sources, including the Company’s customer data and data analytics platforms, to collect and deliver insights to the digital marketing team.
• Assist with the development of strategic creative briefs and campaign guidelines. 
• Coordinate event activities around store openings, community and in-store promotions, and charitable, anniversary, holiday, and associate events.
• Facilitate post-campaign evaluations that utilize data sources to benchmark performance. Craft and present narratives on program successes and learning opportunities to the Marketing team and senior leadership.

Qualifications:

• Bachelor’s degree in marketing, business, communications, or a related field is required.
• 2 or more years of experience successfully executing marketing programs using marketing and project management platforms is required. Marketing background in the retail industry is preferred.
• Experience managing marketing campaigns is required.
• Proficiency in Google platforms (i.e., Sites, Slides, Drive, Docs, Sheets, Analytics) is required.
• Experience using Asana or other project management software is strongly preferred.

Work Environment:

• Works primarily in a climate-controlled environment with minimal safety and health hazard potential. 
• Hybrid work option: Some work may be completed outside of the Company locations, with at least three (3) days a week in the Corporate Office. The role is responsible for setting up a professional and ergonomically safe work environment and is available during working hours.  Hybrid work options are not guaranteed and are subject to change at any time based upon Company policy, associate performance, and business needs.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

This job description does not list all the duties of the job.  You may be asked by supervisors or managers to perform other job duties and tasks, some of which may be essential to the position.  Leadership has the right to revise this job description at any time.  The job description is not a contract, either express or implied.  You are an at-will employee, meaning either you or the Company may terminate your employment at any time, with or without notice.

The hourly pay rate for this position is $24.00 - $26.00 / hr.  Salary commensurates with years of experience.

OSJL Featured Total Rewards & Perks:

• Competitive Paid Time Off (PTO)
• Comprehensive Health Coverage: Including but not limited to Medical, Dental, Vision, and much more.
• 401K Program
• Flexible Spending Account (FSA)
• Tuition Reimbursement
• Associate Store 30% Discounts
• Enjoy complimentary access to OSJL-owned vacation properties, along with discounted gym memberships and 30% off at OSJL affiliated restaurants.
• Free lunch Fridays

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