Chief Marketing Officer

• →At least 15 years of progressive marketing leadership, including C-suite responsibility, ideally combining CPG, alcohol, tobacco, or regulated-retail expertise, with 3+ years of direct legal-cannabis experience preferred.
• →Demonstrated success driving profitable growth through brand development, digital marketing, CRM, loyalty, and local execution.
• →Experience managing budgets, agencies, and multidisciplinary teams.
• →Financially fluent and analytically rigorous, with command of marketing attribution, incrementality testing, media-mix analysis, and investment cases that tie spend to profitable growth.
• →Experience partnering with Technology on ecommerce, customer data, marketing platforms, and measurement.
• →Proficiency with CRM, compliant email/SMS, digital menus, SEO infrastructure, analytics, and permitted ad channels; able to adapt quickly to regulatory change, competitive pressure, and price compression.
• →Ability to operate effectively in a complex, evolving environment with competing priorities.
• →Experience in other highly regulated consumer industries is valuable, including managing advertising restrictions, product claims, and market-specific approval processes.
• →Executive communication skills and experience presenting to leadership teams and Boards.
• →Must be at least 21 and able to satisfy state cannabis regulatory requirements, including background checks and registration/badging in Ayr's markets.

• Bachelor’s degree in marketing, business, or a related field, or equivalent professional experience; advanced degree preferred.

• Profitable growth in priority markets and customer segments.
• Improved customer retention, purchase frequency, and lifetime value.
• Stronger retail and product brand awareness, differentiation, and share of voice, with market share tracked against available benchmarks.
• Increased digital discovery, conversion, and measurable store engagement.
• Clear visibility into marketing investment and incremental business impact.
• Consistent, compliant execution across markets.
• A capable marketing team with clear ownership and effective cross-functional partnerships.

• Primarily a remote-based role with frequent site visits to dispensaries, markets, events, and operating facilities.
• Travel up to 50% across Ayr’s markets, including overnight travel.
• Must be able to work flexible days/times, including occasional evenings (e.g., town halls or municipal meetings) and weekends, sometimes with little notice.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

AYR Wellness is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, genetic information, marital status, military or veteran status, or any other protected status in accordance with applicable federal, state, and local laws.