Content Manager

We're looking for a creative and commercially minded Content Manager to join Herbalife's Brand Content team.

This role is ideal for someone who combines strong copywriting and storytelling skills with a passion for content strategy, brand building, and digital engagement. You'll play a key role in shaping how Herbalife communicates across Europe and Africa, creating compelling content that educates, inspires, and supports business growth.

Working closely with Product, Marketing, Scientific Affairs, Legal, Events, Training & Education, ECRM, and regional teams, you'll help bring our products, campaigns, and brand stories to life across multiple channels, from social media and websites to training content, videos, podcasts, and events.

• Create engaging content across web, social media, email, product pages, events, and campaigns.
• Develop compelling product and brand storytelling that aligns with Herbalife's voice and business objectives.
• Translate scientific, health, and nutrition information into clear and engaging consumer-friendly content.
• Script content for videos, training materials, and podcast-style formats.
• Maintain and evolve brand voice and tone of voice guidelines.
• Collaborate with designers, marketers, and content creators to deliver integrated campaigns.
• Manage content workflows from briefing through creation, review, approval, and localization.
• Monitor content performance and use insights to continuously optimize effectiveness.
• Conduct content audits and ensure content remains accurate, relevant, and up to date.
• Manage relationships with freelance copywriters and external agencies.
• Have website content ownership - influencing customer journeys through content management on our owned platforms, for the Herbalife business opportunity, brand credibility, science and product ranges.

• Degree in Marketing, Communications, Journalism, English, or a related field.
• 5+ years of experience in content creation, copywriting, content management, brand marketing, or campaign management.
• Outstanding writing, editing, and storytelling skills.
• Experience working with digital channels, websites, and social media platforms.
• Strong understanding of content performance, SEO, and digital content best practices.
• Ability to simplify complex information and communicate it effectively to different audiences.
• Strong project management and stakeholder management skills.
• Excellent attention to detail and ability to manage multiple projects simultaneously.
• Fluent English communication skills.
• Experience within health, wellness, nutrition, FMCG, or consumer brands is an advantage.
• Experience working with podcasts or video content is an advantage.

Please review EMEA&I Description box

Herbalife is a global nutrition company helping people live healthy, active lives since 1980. Operating in more than 90 countries, we deliver high quality nutrition products, personal care items and wellness solutions through a network of dedicated independent Members. As an organization that puts people at the heart of everything we do from our Members and consumers to our teams and communities.

We believe that quality is driven by people and we foster an environment where you can grow, take ownership, and make a meaningful impact. While being part of a global organization committed to continuous improvement, innovation, and delivering safe, high-quality products to consumers worldwide. To learn more about our mission and culture, visit our website: https://www.herbalife.com