Laneige - Director, Paid Media

LANEIGE is seeking a strategic, data-driven Director of Paid Media to lead team managing national, full-funnel, cross-channel media strategy across the U.S. This role owns the end-to-end media vision and investment approach—connecting brand-building at scale with performance-driven conversion across all consumer touchpoints.

Full-Funnel & National Media Leadership
•    Own national, full-funnel media strategy across awareness, consideration, conversion, and retention
•    Architect connected consumer journeys linking brand storytelling with performance and commerce outcomes
•    Lead integrated planning across national campaigns, DTC, Amazon, and retail media
•    Drive audience-first, data-led investment decisions focused on scale, efficiency, and incrementality
•    Champion innovation across channels, formats, and partners (CTV, retail media, creators, AI-driven buying, emerging platforms)

Creative Strategy & Paid Media Integration
•    Lead creative briefing for all paid media, ensuring alignment to full-funnel objectives, audiences, and channel needs
•    Partner with brand and creative teams to deliver channel-specific, performance-optimized assets
•    Ensure creative evolves across funnel stages with distinct messaging and formats
•    Drive a test-and-learn roadmap across creative (messaging, hooks, formats, creators/UGC)
•    Integrate creative insights into media strategy to improve effectiveness and engagement

Performance & Commerce Channels (DTC, Amazon, Retail)
•    Oversee DTC media across the funnel
•    Lead Amazon as a full-funnel ecosystem (DSP, Sponsored Ads, video, off-platform drivers), driving both demand creation and conversion
•    Direct retailer media strategy (Sephora focus), ensuring alignment with national campaigns and omnichannel goals

Platform Partnerships
•    Build senior relationships with key platforms (Meta, Google/YouTube, TikTok, Amazon, Sephora)
•    Unlock beta opportunities, first-to-market activations, and advanced measurement capabilities
•    Partner with platforms to enhance audience strategy, creative impact, and full-funnel performance

Agency Leadership (Brand-Side Ownership)
•    Lead external media agencies, setting strategy, guardrails, and success metrics
•    Own final media decisions; ensure agency output aligns with brand and business objectives
•    Drive accountability through KPIs, structured performance reviews, and optimization cadence
•    Ensure agencies act as strategic partners while maintaining strong brand-side ownership

Measurement & Optimization
•    Establish KPIs spanning brand, consideration, and conversion
•    Leverage attribution, incrementality testing, and platform insights to optimize media mix
•    Translate analytics into actionable insights that drive both brand impact and revenue growth