Influencer Performance Creative

We are looking for a creative and data-driven specialist to transform influencer advertising into a powerful growth engine. In this role, you’ll combine creative strategy, performance analysis, and experimentation to maximize the impact of influencer campaigns across multiple markets. You’ll research trends, develop compelling creative briefs, and collaborate with creators to deliver high-performing content. Through structured testing and data analysis, you’ll continuously identify opportunities to improve campaign results. You’ll also manage advertising budgets and leverage AI tools to accelerate insights and optimize workflows. Join an international, fast-paced environment where creativity, analytical thinking, and measurable results go hand in hand.

• Conduct competitor and market research to identify emerging advertising trends, creative angles, and effective formats.

• Develop a high volume of actionable creative briefs for influencers, tailored to different countries, audiences, and gaming categories.

• Review influencer content and provide constructive feedback to improve creative quality, messaging, and performance.

• Design, implement, and manage A/B tests across creatives, markets, and categories to identify the most effective approaches.

• Analyze campaign and creative performance through KPIs and structured experimentation, continuously refining strategies based on data-driven insights.

• Manage and optimize influencer advertising budgets, including YouTube advertising spend.

• Leverage AI tools to analyze performance data, identify patterns, and improve operational efficiency.

• Communicate creative performance insights and campaign impact to influencer managers, media buyers, and leadership.

• Collaborate closely with influencer managers, media buyers, and content creators to align creative strategy with business objectives.

• Proven experience developing creative briefs for advertising campaigns, particularly influencer-led initiatives.

• Strong analytical skills and hands-on experience measuring, evaluating, and optimizing campaign and creative performance.

• Practical experience managing YouTube advertising spend and influencer marketing budgets.

• Previous budget ownership, ideally involving monthly influencer marketing investments of €100,000 or more.

• Experience collaborating with influencer teams or managing advertising campaigns featuring influencers.

• Hands-on experience using AI tools in daily workflows, particularly for data analysis and performance optimization.

• Good English communication skills are required, with proficiency strongly preferred.

• Experience in a B2C brand, B2C SaaS, or consumer subscription business where influencer marketing is a major acquisition channel.

• Experience managing campaigns across multiple international markets and countries.

• Experience working in an organization with a large content creator team of 10 or more people.