Sales Enablement Process Lead

At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don’t back down from hard work– we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.

• Process Mapping & Friction Identification
  • Map end-to-end sales journeys, opportunity management workflows, and contractor/customer management cycles to establish operational baselines.
  • Conduct regular field study sessions and time-on-task audits to identify operational bottlenecks, systemic friction points, and NVA administrative tasks stealing time from our Sales team.
  • Partner closely with frontline sales reps, Area VPs, Sales Leadership, and customer service teams to capture real-time field feedback on process breakdowns and usability issues.
• Future-State Process Design & Scalability
  • Co-design standardized, scalable future-state sales processes that align with regional revenue targets and corporate strategic priorities.
  • Partner with IT to translate optimized sales processes into practical, easy-to-use workflows, automation, and user stories within Salesforce and connected tech stacks.
  • Establish clear, centralized documentation, playbooks, and standardized operating procedures to ensure consistent execution across all sales regions.
• Change Management & Enablement Integration
  • Collaborate to embed new processes into onboarding, ongoing training programs, and manager coaching frameworks.
  • Continuously evaluate sales performance metrics, process adherence data, and user feedback post-rollout to refine workflows and ensure lasting adoption.
  • Establish Key Performance Indicators to measure the business impact of process changes (e.g., reduced time-to-productivity, decreased administrative burden, pipeline velocity improvements).​

• Bachelor’s Degree Bachelor’s degree or equivalent work experience required
• Master’s degree preferred
• 4–6+ years of experience in Sales Process Optimization, Sales Operations, Business Process Management (BPM), or Management Consulting
• Practical knowledge or formal certification in process optimization methodologies such as Lean, Six Sigma Green/Black Belt, Design Thinking, or Value Stream Mapping
• Strong understanding of how sales processes translate into CRM architectures, specifically Salesforce / Sales Cloud
• Proven track record of leading cross-functional process redesign projects involving Sales Leadership, Marketing, IT, and Operations

• Experience in a B2B manufacturing, building materials, or industrial environment
• Direct experience working with and understanding the day-to-day rhythm of field based sales teams carrying a quota, or working closely in frontline B2B field sales environments
• Experience with structured change management frameworks
• Ability to query and interpret CRM process metrics (stage duration, conversion bottlenecks) to justify process interventions

• A genuine commitment to spending time in the field to understand rep pain points before designing solutions
• Exceptional ability to lead process-mapping workshops with Area VPs and sales managers to build consensus around a shared vision
• The ability to balance corporate governance and process rigor with the need for speed and simplicity in a high-volume sales environment

GAF complies with federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR Services at 833-HR-XPERT.