Executive Director, HCP Marketing

The Executive Director, HCP Marketing will lead the development and execution of healthcare professional marketing initiatives in preparation for a significant pharmaceutical product launch.
Reporting to the SVP of Marketing & Communications, you will translate brand strategy, market insights, and commercial objectives into impactful, integrated HCP campaigns.
This hands-on leadership role offers significant ownership and visibility across omnichannel marketing, field sales enablement, professional education, and congress engagement.
You will collaborate closely with Marketing, Commercial, Medical Affairs, Sales Training, and external agency partners to build effective marketing capabilities.
You will also oversee promotional content, agency relationships, campaign performance, and cross-functional review processes to ensure compliant and consistent brand execution.
This is an opportunity to shape HCP engagement strategy within a growing biotechnology environment while contributing to the potential launch of an innovative smoking cessation treatment.

The ideal candidate is an experienced pharmaceutical or biotechnology marketing professional with a strong background in HCP engagement, product launches, and cross-functional commercial execution. The role requires:

• At least 12 years of pharmaceutical or biotechnology marketing experience.

• Demonstrated success translating brand strategy into effective HCP marketing programs across multiple channels.

• Experience supporting a pharmaceutical product launch, preferably within a specialty pharmaceutical or biotechnology environment.

• Hands-on experience developing and executing HCP promotional campaigns, field sales materials, digital marketing programs, congresses, and professional engagement initiatives.

• Proven ability to manage creative, media, research, and other external agency partners, including budgets, timelines, deliverables, and execution quality.

• Familiarity with speaker bureaus, peer-to-peer education, KOL engagement, advisory boards, and other HCP engagement strategies.

• Experience coordinating promotional materials through MLR or PRC review processes.

• Ability to collaborate effectively with Medical, Legal, Regulatory, and Commercial stakeholders.

• Understanding of pharmaceutical promotional compliance and the distinct responsibilities of Marketing, Medical Affairs, and Commercial teams.

• Familiarity with Veeva, CRM-enabled HCP engagement, omnichannel marketing, and campaign performance measurement.

• Strong project management skills, with the ability to oversee multiple initiatives simultaneously and deliver high-quality work against launch timelines.

• Excellent communication and collaboration skills, including the ability to influence cross-functional stakeholders and build productive relationships with senior leaders and external partners.

• A hands-on, adaptable approach and the ability to thrive in a lean, evolving organization where strategic planning and execution go hand in hand.

• Experience launching a specialty pharmaceutical or biotechnology product in a complex or emerging therapeutic category.

• Background in smoking cessation, pulmonology, addiction medicine, or behavioral health-related therapeutic areas.

• Experience supporting commercial launch readiness through coordination across HCP marketing, consumer marketing, field sales, Medical Affairs, and Sales Training.