Manager, Software Engineering (Marketing Technology)

At Columbia, we're as passionate about the outdoors as you are. And while our gear is available worldwide, we're proud to be based in the Pacific Northwest, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: "It's perfect. Now make it better." As pioneers of relentless improvement, we are constantly evolving.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.

Columbia Sportswear is seeking an Engineering Manager, Marketing Technology to lead a team responsible for delivering the platforms and capabilities that power customer engagement across our global brands.

This team sits at the intersection of Marketing and Technology, building and supporting the systems that enable customer communications, personalization, audience activation, customer data management, marketing automation, and digital engagement experiences. Working closely with Marketing, Product, Analytics, Digital Commerce, and Architecture teams, you will help shape the technology ecosystem that connects Columbia with millions of consumers worldwide.

Success in this role requires more than technical leadership. We are looking for a leader who can develop high-performing engineers, facilitate delivery across multiple disciplines, and serve as a trusted bridge between business and technology teams. The ideal candidate brings experience leading Marketing Technology initiatives and understands how CRM, customer engagement, customer data, and personalization capabilities work together to create exceptional customer experiences.

• Lead and develop a cross-functional team of engineers, product owners, QA professionals, and software analysts supporting Columbia’s Marketing Technology ecosystem.
• Foster a culture of accountability, collaboration, continuous improvement, and engineering excellence.
• Partner with Marketing, CRM, Analytics, Digital Commerce, Architecture, and Product teams to align technology investments with business priorities.
• Drive delivery of solutions supporting customer engagement, marketing automation, consumer data, personalization, segmentation, and digital communications.
• Facilitate cross-functional discussions that help teams navigate technical dependencies, business priorities, and implementation tradeoffs.
• Partner with technical leads and architects to ensure solutions are scalable, reliable, secure, and aligned with enterprise standards.
• Support the evolution of Columbia's Marketing Technology capabilities, including customer data platforms, CRM technologies, marketing automation, and consumer engagement platforms.
• Collaborate with vendors and technology partners to successfully implement and maintain critical business capabilities.
• Use data, metrics, and operational insights to continuously improve team effectiveness and delivery outcomes.
• Help strengthen the connection between business stakeholders and technology teams by translating ideas into executable solutions.

• A collaborative leader who enjoys developing people and building high-performing teams.
• A systems thinker who understands how applications, platforms, data, and processes connect to deliver customer value.
• An effective communicator who can translate technical concepts into business conversations.
• Skilled at influencing outcomes across teams, functions, and organizational boundaries.
• Comfortable navigating ambiguity while helping teams make progress and deliver results.
• Passionate about creating exceptional consumer experiences through technology.

• 5+ years of experience leading software delivery teams in a complex technology environment.
• Experience supporting Marketing Technology, CRM, customer engagement, consumer data, personalization, loyalty, or marketing automation initiatives.
• Experience partnering with business stakeholders to deliver technology solutions that support consumer acquisition, engagement, retention, or lifecycle marketing strategies.
• Strong understanding of modern software delivery practices, APIs, integrations, cloud technologies, and enterprise application architectures.
• Experience facilitating delivery across multiple technical disciplines and balancing competing stakeholder priorities.
• Proven experience developing engineers and other technology professionals while building high-performing teams.
• Bachelor's degree in Computer Science, Engineering, Information Systems, or a related field, or an equivalent combination of education and experience.

• Experience supporting platforms such as Zeta, Braze, Salesforce Marketing Cloud, Adobe Experience Platform, Segment, Tealium, mParticle, Iterable, or similar Marketing Technology solutions.
• Experience working within retail, consumer products, eCommerce, or direct-to-consumer environments.
• Experience with customer data platforms (CDPs), audience segmentation, personalization, customer journey orchestration, or loyalty platforms.
• Familiarity with technologies such as .NET, Node.js, Salesforce Commerce Cloud, Azure, AWS, APIs, and microservices.

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This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.