Marketing Specialist I

Vallen's Digital Marketing Specialist works with a multifunctional team of creative, marketing, sales and developers, to create and drive innovative campaigns and content. You will be a key player in digital marketing team working with all aspects of the digital ecosystem - website optimization, social media, design, testing, SEO, PPC, email marketing, content development, lead gen, nurturing and conversion optimization.

• →Lead campaign tracking, user-tracking, web audience development for campaign optimization and targeted marketing
• →Oversee daily SEM/PPC campaigns (Google, Facebook, Bing, etc)
• →Analyze the effectiveness of digital tactics such as: paid search, email marketing, and customer experience testing with CTR, CPA, ROI, & conversion analysis reports. Generate executive reports/dashboards
• →Coordinate weekly email marketing: oversee creative agency, list segmentation and analytics/reporting
• →Work with product and sales team to proactively develop social media programs. Oversee content calendar, content development and posting
• →Interface directly with Vallen Suppliers to strategize and orchestrate asset trafficking and marketing activities for email marketing, banner advertising and custom landing pages
• →Oversee creation of all collateral for digital ad campaigns and sales support materials
• →Lead web optimization and testing: work with team to define tests and create assets. Provide summary of tests and recommend testing ideas with a focus on conversion optimization
• →Work with UX designer to continuously optimize website based on usage data
• →Work with SEO agency to improve rankings within landscape for target keywords. Track and report SEO progress
• →Drive strategic digital marketing initiatives across the enterprise
• →Other duties as required.

Bachelor's in a related field of study (e.g., Business, Marketing, Digital Marketing, etc.) and at least 2+ years of applicable experience. Applicable experience should include:

• Previous hands-on digital marketing experience is required
• Knowledge of all facets of digital marketing (e.g., ecommerce, strategic social media, SEM, SEO or B2B marketing)
• Understanding of website analytics tools(e.g., Google Analytics, Adwords etc.)
• Motivated, creative thinker and problem-solver is highly preferred
• Graphic design software knowledge is a plus
• Strong Microsoft Office skill

Work Environment (Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.):

• Long periods of time working on a computer and performing key-boarding activities

Physical Demands (Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.):

• While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to sit. The employee is occasionally required to stand and walk. The employee may be required to occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.