Associate Director, Social & Influencer Strategy

• Lead assigned accounts from discovery and planning through execution, reporting, and ongoing optimization. Understand each client’s business, audience, brand voice, scope, and measures of success. 
• Serve as the primary social and influencer subject matter lead for assigned clients. Build trust through clear recommendations, proactive ideas, and consistent follow-through. 
• Lead strategy presentations, planning discussions, and performance reviews. Translate results into practical decisions about content, platforms, creators, and investment. 
• Partner with CX on client communication and relationship coordination, and with project management on schedules, dependencies, and approvals. Bring the strategic recommendations and delivery decisions needed to move the work forward. 

• Build organic social strategies grounded in audience research, social listening, competitive analysis, brand positioning, and client objectives. 
• Define platform roles, content pillars, editorial priorities, formats, publishing cadence, community engagement, and testing plans for each brand. 
• Translate strategy into clear briefs, content calendars, campaign concepts, and actionable direction for social managers, creators, designers, and copywriters. 
• Guide platform-native storytelling across Instagram, TikTok, Facebook, LinkedIn, YouTube, and other relevant channels. Recommend new platforms and formats where audience needs and business goals support them. 
• Set community management guidance, review sensitive responses, and escalate reputation or client concerns through established paths. 

• Develop influencer, creator, ambassador, and UGC recommendations that connect talent, content, and distribution to the client’s goals. 
• Guide creator research, audience and brand-fit evaluation, casting, outreach, briefing, and relationship management with the team executing the program. 
• Oversee campaign execution, content review, client approvals, posting milestones, and performance reporting. Ensure deliverables meet the approved brief and program requirements. 
• Partner with operations and designated reviewers on budgets, compensation, contracts, usage rights, exclusivity, disclosure requirements, and payment milestones. Keep commitments within approved scope and approval paths. 
• Connect creator content with organic publishing and coordinate with paid media specialists when approved amplification supports the program. 

• Turn account priorities into clear assignments, responsibilities, and quality expectations. Help team members understand both what needs to happen and why it matters. 
• Review content calendars, copy, creative, creator recommendations, community responses, and reporting before client delivery. Give specific feedback and confirm revisions address the brief. 
• Provide day-to-day coaching, unblock work, and help team members strengthen strategy, platform fluency, creative judgment, and client communication. 
• Monitor workloads across assigned accounts with project management. Recommend priority changes or resource adjustments, and raise capacity concerns with department leadership. 
• Support department leadership with onboarding, training, development feedback, and performance observations. Reinforce shared workflows and help the team build confidence and accountability. 

• Define account-level KPIs and reporting plans with department leadership and analytics partners. Evaluate organic audience growth, engagement quality, content performance, creator results, and contribution to client goals. 
• Identify what is working, explain what needs to change, and turn insights into the next round of briefs, tests, and recommendations. 
• Partner with editorial content and SEO/AEO specialists to connect social and creator programs with audience questions, useful expert content, social search, and broader discovery opportunities. 
• Coordinate content repurposing and distribution across relevant teams while maintaining each brand’s voice and channel requirements.

• Track deliverables, deadlines, effort, and approved budgets across assigned accounts. Flag scope changes, production needs, creator costs, or timing risks early, with a recommended path forward. 
• Keep Asana tasks, ownership, and account status current with project management and the execution team. Ensure briefs, feedback, approvals, and assets are easy to find. 
• Identify useful opportunities to expand or improve client programs. Contribute to scopes, proposals, pitches, and case studies with department leadership and CX. 
   

• 6+ years of experience as a social and influencer strategist with a track record of managing multiple client brands in an agency or comparable consulting environment. 
• Strong in organic social strategy, community engagement, editorial planning, and platform-native creative, with examples of growing audiences and improving meaningful engagement. 
• Experienced in influencer and creator programs, including talent evaluation, briefing, content approvals, campaign coordination, and measurement. 
• Comfortable leading client conversations and turning business objectives, audience insights, and performance data into clear recommendations. 
• Experienced guiding or managing team members, reviewing creative work, prioritizing assignments, and giving constructive feedback. 
• A strong writer, presenter, and creative briefer who can adapt to different brand voices and give the team clear direction. 
• Organized across competing deadlines, scopes, and budgets, with sound judgment about when to act and when to escalate. 
• Comfortable with Asana, social publishing and listening platforms, analytics tools, and creator management systems. Familiarity with social search and SEO/AEO collaboration is a plus. 

• Salary starting at $125,000/yr, based on skills and experience, plus commission 
• Unlimited Vacation Time, Annual Sick Days, Annual Personal Days, and 11 Paid Holidays 
• Dental, Vision, and Health Insurance 
• 401(k) with company match program 
• Paid Parental Leave 

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. 

If you need any assistance seeking a job opportunity at Amsive, or if you need reasonable accommodation with the application process, please reach out to our team. 

Amsive is proud to be an Equal Opportunity Employer. We are committed to building a supportive and inclusive environment for all employees.  It is Amsive’s continuing policy to provide equal employment opportunity and not to discriminate on the basis of race, color, religion, pregnancy or childbirth, marital status, national origin, ancestry or citizenship status, age, disability, sex, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable federal, state or local laws. This policy applies to all aspects of employment, including (but not limited to) application for employment, recruiting, hiring, compensation, benefits, promotions and transfers, training, layoffs, rehires, termination of employment and all other terms and conditions of employment. 

All offers of employment with Amsive are contingent upon the successful completion of background checks, which may include criminal history and reference verification, conducted in compliance with applicable state, federal, and local laws. 

As part of the Company's equal employment opportunity policy, Amsive will also take affirmative action as called for by applicable laws and Executive Orders to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.