Are you a talented copywriter who knows how to turn audience insights and creative ideas into compelling messaging that drives engagement and conversions? This role offers the opportunity to shape content strategies for a diverse portfolio of internationally recognized brands across mobile apps, gaming, retail, fintech, and productivity. You will take ownership of copywriting projects from initial creative briefs and concept development through to final delivery, ensuring every message aligns with brand identity and business objectives. Working closely with creative leads, designers, and growth consultants, you will develop persuasive copy that reaches millions of users across global app stores and digital channels. You will also use creative testing and performance insights to continuously refine messaging and improve results. This is an exciting opportunity for an experienced writer who combines exceptional creativity with strategic thinking and wants to expand their expertise in App Store Optimization (ASO), experimentation, and digital growth.
Take full ownership of copywriting deliverables across assigned client accounts, managing projects from initial brief interpretation through final quality assurance, production, and market localization.
Translate creative briefs, audience research, customer insights, and testing hypotheses into clear, persuasive, and conversion-focused messaging.
Identify gaps in project briefs and proactively ask relevant questions to ensure a thorough understanding of campaign objectives, target audiences, and desired outcomes.
Develop compelling copy across multiple formats and digital channels, including:
App Store and Google Play metadata, descriptions, and screenshot captions.
In-app events and promotional content.
Creative concepts, storyboards, and campaign messaging.
Customer relationship management (CRM) campaigns and related communications.
Build an in-depth understanding of each client's products, features, target audiences, positioning, and brand identity to ensure messaging communicates meaningful user benefits.
Adapt writing styles and messaging approaches across different brands, markets, and audiences while maintaining consistent brand voices and allowing room for creative experimentation.
Collaborate closely with designers to ensure copy and visual elements work together effectively and support shared campaign objectives.
Develop high-quality English source copy that can be accurately translated and localized for different English-speaking markets and international audiences.
Analyze creative testing results and performance data to identify opportunities for improvement, develop recommendations, and propose new messaging concepts.
Present creative ideas, strategic recommendations, and copywriting rationale during internal and client-facing meetings alongside the Creative Lead.
Brief, guide, and review freelance copywriters when additional production support is required, ensuring consistency and quality across deliverables.
Incorporate client feedback, brand preferences, previous campaign learnings, and performance insights into future creative work.
Conduct thorough copy reviews, proofreading, and quality assurance, including checking final designs for accuracy, localization, grammar, and brand consistency.
Manage personal workload, priorities, and project capacity effectively, proactively identifying potential delays or risks to ensure deadlines and campaign launches are not affected.
Use AI-powered writing tools thoughtfully to improve efficiency while applying strong editorial judgment to review, refine, and validate generated content.