Associate Digital Merchandiser

United States-Ohio-Columbusmid

RetailMerchandiser

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Quick Summary

Overview

At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation,

Technical Tools

RetailMerchandiser

At Bath & Body Works, we believe everybody deserves to feel good. When you join us, you're part of more than an iconic fragrance and personal care brand — you become part of Gingham Nation, where people are at the center of everything we do.

We believe great associate experiences create great consumer experiences. When our associates feel supported, inspired and empowered, consumers feel it. Whether you're starting your career or building your next chapter, we invest in your growth so you can learn, lead and help create feel good moments every day.

The Associate Digital Merchandiser is responsible for executing and optimizing category-level digital experiences to support overall ecommerce strategy. This role partners cross-functionally to deliver compelling site presentations, leverage data-driven insights, and enhance the customer journey to drive conversion and sales performance.

Responsibilities

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•   Execute and maintain category pages, ensuring accurate, engaging, and brand-aligned digital storytelling
•    Optimize onsite merchandising strategies, including product assortment, placement, and navigation
•    Analyze ecommerce performance metrics (traffic, conversion, sales, and customer behavior) to identify trends and opportunities
•    Support seasonal launches, promotional campaigns, and key business initiatives across digital channels
•    Collaborate with Marketing, Planning, and Creative teams to align site content with broader business goals
•    Monitor site performance and recommend enhancements to improve the customer experience and conversion rates
•    Assist in A/B testing, personalization strategies, and continuous optimization efforts
•    Ensure product data, content, and imagery are complete, accurate, and timely

Requirements

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•    2–4 years of experience in ecommerce, digital merchandising, or related field
•    Strong analytical and problem-solving skills with the ability to interpret data and identify actionable insights
•    Experience working with ecommerce platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), or similar systems
•    Excellent organizational skills and ability to manage multiple priorities in a fast-paced environment
•    Strong cross-functional collaboration and communication skills

• Bachelor's degree preferred

Drives Results
Action Oriented
Collaborates
Decision Making
Nimble Learning

What We Offer

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Feeling good starts with you. We invest in benefits that support your well-being, growth and future, helping you thrive as a creator of feel good — every day. Benefits for eligible associates include:

✓Robust medical, dental, vision and pharmacy coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.

✓No-cost mental health and well-being support through our Employee Assistance Program (EAP).

✓401(k) with company match and Associate Stock Purchase Program with discount.

✓Opportunity for paid time off, paid parental leave and access to family building benefits.

✓Home, auto and pet insurance and a company-provided Care.com subscription.

✓Tuition reimbursement and scholarship opportunities for post-secondary education.

✓Enjoy complimentary products and a 40% merchandise discount so you can experience and share the brand you love.

✓Visit bbwbenefits.com for more details.