Consumer Marketing - Growth Lead

United StatesRemoteFull-timelead

MarketingGrowth Manager

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Quick Summary

Key Responsibilities

Develop and execute a multi-channel growth strategy to increase brand awareness, generate leads, acquire customers, and improve retention. Identify, test, and scale high-performing marketing channels,

Requirements Summary

3–5 years of experience in consumer marketing, growth marketing, or user acquisition, with proven expertise in consumer electronics or subscription-based business models.

Technical Tools

MarketingGrowth Manager

As a Consumer Marketing - Growth Lead, you will drive the growth and success of a direct-to-consumer business in the rapidly evolving Physical AI industry. You will own the end-to-end consumer growth strategy, overseeing user acquisition, creative development, content, and retention initiatives. Combining creative storytelling with data-driven execution, you will build meaningful connections with consumers and expand brand awareness across multiple channels. You will identify new growth opportunities, optimize marketing investments, and develop high-performing campaigns that drive measurable revenue. Working closely with product and customer success teams, you will continuously improve the customer journey and user experience. This is an opportunity to shape an innovative consumer technology offering while contributing to solutions that help older adults live healthier, happier, and more independent lives.

You will lead the execution of consumer growth initiatives, balancing strategic planning with hands-on campaign management to achieve revenue and acquisition targets. Your responsibilities will include:

Develop and execute a multi-channel growth strategy to increase brand awareness, generate leads, acquire customers, and improve retention.
Identify, test, and scale high-performing marketing channels, including paid media, email, influencers, social media, print, audio, television, affiliate marketing, and online communities.
Manage media buying, advertising budgets, and agency relationships while continuously optimizing campaign performance, conversion rates, and return on investment.
Create and refine compelling marketing content and messaging across paid advertisements, websites, landing pages, newsletters, social media, email campaigns, and affiliate channels.
Design and implement automated lifecycle marketing campaigns tailored to customer behavior, engagement, and individual journey stages.
Build and maintain marketing analytics, performance dashboards, and reporting processes to support informed decision-making.
Conduct ongoing experimentation and A/B testing to identify opportunities for improving acquisition, engagement, and revenue performance.
Partner with product and customer success teams to align growth initiatives, improve customer experiences, and optimize user journeys.
Monitor consumer marketing trends, emerging platforms, and industry best practices to identify innovative growth opportunities.
Coordinate multiple cross-functional projects and workstreams, ensuring execution remains aligned with business objectives.

Requirements

~1 min read

The ideal candidate combines strong consumer marketing expertise, analytical capabilities, creative thinking, and a hands-on approach to execution. You should bring:

3–5 years of experience in consumer marketing, growth marketing, or user acquisition, with proven expertise in consumer electronics or subscription-based business models.
Strong analytical skills and experience using A/B testing, marketing analytics, and performance tracking to optimize campaigns.
Demonstrated experience managing media-buying agencies, advertising campaigns, and budgets across platforms such as Meta, Google, TikTok, and OpenAI.
A creative and entrepreneurial mindset, with the ability to develop bold marketing ideas and turn them into effective growth initiatives.
Strong copywriting and storytelling skills, particularly for email campaigns, newsletters, landing pages, and paid advertising.
Proficiency with CRM, e-commerce, analytics, and marketing automation tools such as Klaviyo, Shopify, Looker, and Google Analytics.
A customer-first mentality and genuine interest in developing solutions that improve people's lives, particularly those of older adults.
Proven ability to manage complex projects and coordinate effectively with cross-functional teams.
A proactive, self-driven approach, with the ability to move seamlessly between strategic planning and hands-on execution.
Strong problem-solving skills, adaptability, and enthusiasm for experimenting with new approaches in a fast-paced, high-growth environment.