(Senior) Product Marketing Manager (m/f/d)

📍 Remote EMEA • Business • Kayzen

👋 Hello! I am Sebastian, Marketing Lead at Kayzen, and I am now looking for a Product Marketing Manager to join our team.

Kayzen is the Apps DSP: an AI-native platform built on its own bidding engine, for buying app inventory across mobile and connected TV screens. App developers, agencies, media buyers and ad platforms use Kayzen to drive full-funnel outcomes across both screens, from awareness and consideration to installs, purchases and calls. Available through self-serve and managed services, Kayzen combines machine-learning optimisation with bid- and impression-level transparency, granular control over buying decisions, and AI capabilities that connect campaign data to the AI assistants teams already use. Kayzen’s vision is to democratise programmatic marketing by making it accessible to every team. Headquartered in Berlin, Kayzen operates globally.

Join me as the second member of our marketing team, where we collaborate very closely with stakeholders across various departments to drive our strategy forward. You'll collaborate alongside a high-performing, international group spanning customer success, sales, product, engineering, data, operations, design, and marketing. We are strongly guided by the values of positivity, curiosity, collaboration and ownership. Together, we share a strong drive to transform the advertising industry. Sounds interesting?

We are seeking a highly proactive Product Marketing Manager who will take full ownership of product marketing. You will develop and execute product marketing strategies, collaborate with cross-functional teams, and provide data-driven recommendations to market Kayzen’s products and services.

• Develop and execute product marketing strategies to effectively promote Kayzen’s products to existing and potential clients.
• Lead the creation of compelling product marketing content, crafting bold narratives around Kayzen’s products and solutions.
• Collaborate with the product team to ensure marketing messages align with product features.
• Enable GTM teams on new product releases and messaging.
• Engage regularly with customers and internal teams to gather feedback, understand market needs, and identify trends to refine product marketing strategies.
• Work closely with sales and customer success teams to ensure marketing execution is aligned with business objectives and driven by customer insights.
• Monitor and analyze the performance of marketing strategies against team KPIs.
• Leverage MarTech and AI tools to create content, track, analyze, and improve key marketing metrics, drive smarter segmentation, automation, and content personalization.
• Always be a step ahead of the market and anticipate future trends and create powerful narratives around how Kayzen helps make the most out of those trends.

• Minimum of 5 years of experience in B2B AdTech, preferably at a startup or scaleup, with a proven track record. Deep understanding of the programmatic advertising landscape, including mobile advertising trends, challenges, and opportunities.
• Strong literacy of AI tools and applying those in your day to day work 
• Experience with marketing platforms and tools, such as HubSpot and WordPress, is a plus.
• Strong writing and editing skills, capable of engaging a B2B audience with compelling stories. Ability to read and leverage data for creating stories that make Kayzen stand out.
• Excellent command of the English language, both in writing and speaking.
• Ability to multitask and adapt to changing priorities.
• Outstanding organizational skills with meticulous attention to detail.
• Strong passion for the mobile marketing and app advertising industry, not only following but being at the forefront of the trends that shape the next transformations in our market.
• Comfortable working in a fast-paced, dynamic, remote-first and international environment.
• Proven capacity to work and influence cross-functional teams without formal authority, particularly in sales, customer success, and product management.