Director, AI-Driven Marketing

Marketing is being rebuilt around AI, and we want to lead that shift, not follow it. We’re looking for a technical, AI-native marketing leader to be a strategic partner to our Head of Marketing and help design how a modern marketing org operates.

As Director, AI-Driven Marketing, you’ll drive priorities and operating rhythm across the marketing org, and lead day-to-day execution as a trusted extension of marketing leadership. You’ll also architect our agentic marketing systems: the agents, workflows, shared context, and design system that let a lean team move with the speed and output of a much larger one. You’ll go deep in Claude and the wider AI ecosystem, and you’ll know marketing well enough to point those tools at the problems that matter most.

• Partner with the Head of Marketing to set priorities, run the operating cadence, and drive execution across product marketing, demand gen, brand, content, and marketing ops.

• Lead cross-functional initiatives and special projects that don’t have a natural home, and see them through from idea to impact.

• Design and deploy AI agents and automations that do real marketing work in production, from research and content to campaign ops, reporting, and lifecycle.

• Connect Claude and the broader tool stack (agents, skills, MCP connectors, APIs, and automation platforms) into a unified marketing engine.

• Build and maintain the marketing context layer: positioning, messaging, ICPs, personas, competitive intel, and brand voice, structured so people and agents work from the same source of truth.

• Own the marketing design system, including templates, components, and brand standards, so AI-assisted creative stays high-quality and on-brand at scale.

• Drive AI fluency and adoption across the team through playbooks, training, and QA frameworks, with human review where it matters.

• Lead the CRO roadmap and lifecycle programs across the website, trials, and nurture.

• Define how AI impact is measured (speed, output, pipeline, CAC, and payback) and report it clearly to leadership.

• Marketing Domain Expertise: 7+ years in B2B SaaS marketing. You speak the language across demand gen, product marketing, brand, and ops, and you understand how GTM systems and the funnel fit together.

• Leadership: 3+ years leading marketing teams or programs, with a track record of driving work through others and influencing senior stakeholders.

• Builder Experience: Background as an early marketing leader at a startup, building programs, teams, and systems from zero.

• Agentic Workflows: Proven experience designing and shipping AI agents or automations that run real marketing workflows, not just pilots.

• AI-Native Operator: Deep daily use of Claude and similar tools, with strong prompt and context engineering skills.

• Technical Fluency: Comfortable with APIs, automation platforms (n8n, Zapier, Make, or similar), and stitching tools together across a stack.

• Martech & Analytics: Hands-on with HubSpot and GA4, and fluent in funnel metrics, attribution, and CRO.

• Operating Rigor: Experience running planning cycles and operating cadences, and turning ambiguity into clear priorities.

• Claude Ecosystem: Experience with Claude Skills/Projects, the Claude API, Claude Code, or building MCP integrations.

• Broader Stack: Familiarity with Salesforce, Clay, Figma, and BI or attribution tools.

• Design Systems: Experience owning brand or design systems, ideally with AI-assisted creative production.

• Security / IT Market: Background marketing to IT, security, or technical buyers.