Creative Strategy Analyst

Smadex is seeking a Creative Strategy Analyst to bridge the gap between creative excellence and campaign performance for our highest-value advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring our clients get actionable creative insights that drive measurable performance gains.

As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those learnings across accounts.

• Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients
• Build structured, client-facing creative proposals that connect performance data to strategic direction
• Partner with Product on creative tools. 
• Develop creative playbooks and best practices specific to UA, retargeting, and CTV campaigns

• Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams
• Define clear workflows and handoffs to reduce creative bottlenecks and accelerate time-to-launch
• Lead creative briefings and ensure alignment between client objectives and creative execution
• Handle ticketing and communication with Creative Designers

• Support Account Managers in high-stakes creative conversations with clients
• Present creative performance reviews and strategic recommendations to client stakeholders
• Proactively identify creative optimization opportunities that expand wallet share
• Participate in JBPs and QBRs as experts on Creatives

• Build and maintain a creative performance repository accessible across teams
• Lead quarterly creative performance reviews, external and internal, to surface trends and winning strategies
• Train Account Managers on creative best practices and how to position creative insights with clients

• 3-5 years in mobile advertising, creative strategy, or performance marketing
• Deep understanding of creative formats across UA, retargeting, and CTV
• Experience translating creative performance data into strategic recommendations
• Track record of working cross-functionally in fast-paced environments
• Strong presentation skills and ability to influence without direct authority

• Experience with programmatic advertising platforms
• Gaming industry knowledge (especially mid-core and casual)
• Familiarity with creative production workflows and timelines
• Data visualization skills

• Reduction in creative-related delays for campaign launches
• Increase in creative iteration velocity for HV accounts
• Client satisfaction scores on creative insights and recommendations
• Knowledge sharing metrics (playbooks created, teams trained, insights distributed)

• Competitive remuneration
• Health insurance
• Be part of a leading, fast-growing, innovative company shaping the future of mobile advertising.
• Integrate a highly motivated and young team.
• Possibility of traveling to the Barcelona HQ for collaboration and team-building activities.
• Hybrid model. Work from our co-working 3 days per week and 2 from home.
• Exposure to leading global app publishers and media partners in the digital advertising industry.
• Learning and training opportunities to grow your career.