Senior Marketing Manager

Description

Washington, DC · Hybrid

Impact Genome

About 500 people matter most to our growth: senior decision-makers at federal agencies and at Fortune 250 companies. Most of them don’t know us yet. Your job is to change that.

Your initial priorities, which will evolve as we grow:

• →Top 500 Campaigns. Plan and run targeted campaigns, including LinkedIn marketing, hosted webinars, and thought leadership, so our top 500 prospects know who we are. Our brand is elevated, not salesy: speak to senior leaders about how the field is changing and lead them to us and our approach.
• →Content. Write original articles, posts, and campaign copy, and edit and package pieces written by our CEO and internal subject-matter experts.
• →AI Search Visibility (AEO). Make sure our brands show up in AI-generated answers when prospects search for the problems we solve. Build, track, and improve our AI search visibility over time.
• →The Website. Own and optimize our website over time, including content, search and AI visibility, and performance tracking.
• →Conferences. Build a conference strategy that puts us in front of the public sector and corporate prospects that matter. Secure speaking slots and run the logistics so our subject-matter experts can focus on building relationships.
• →Convenings. Design and host DC-based convenings that bring the right federal decision-makers into the room.

What you bring:

• Minimum 5+ years in B2B marketing, including experience marketing to US federal agencies
• A Builder Who Ships. You have personally written, designed, and launched campaigns, not just managed others who did.
• Fluent in Federal. You know the federal landscape in Washington, DC: the key agencies, the conferences, and how federal buyers find and evaluate partners.
• A Writer With Substance. You create substantive content for senior leaders.
• Your Own Design Shop. You design marketing materials yourself, including graphics, one-pagers, and slide decks.
• An Event Planner. You bring hands-on experience with conference planning.
• Curious About AI Search. You know SEO and are interested in how buyers use AI to search. AEO experience is a plus.
• An Owner. You take initiative, fully own your work, and meet deadlines in a fast-paced environment.
• Excited to live our core values: we are a team of individuals who are Passionate about Social Impact, are Rigorous, Relatable, Agile, have a Commercial Mindset, and who Challenge Convention

If you want to build marketing from the ground up at a company changing how the world invests in social good, and you’d rather do the work than describe it, we want to hear from you!

Visa sponsorship is not available for this position. Candidates must be legally authorized for employment in the United States.

Impact Genome is an equal opportunity employer and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by federal, state, or local law.