Lifecycle Marketing Manager

Born from the #1 automotive YouTube channel, Cars & Bids is now the fastest-growing, highest-rated enthusiast auction site nationwide, with over $900 million in cars sold. We are some of the most car-obsessed people you will ever meet, and we love what we do.

We're hiring a Lifecycle Marketing Manager to join our growth marketing team.

• →Own all email marketing at Cars & Bids, from automated lifecycle flows to newsletters, promotions, and event sends
• →Map, build, and run buyer and seller journeys in HubSpot: onboarding, seller education, submission, re-engagement, repeat sellers, bidder activation, and post-sale
• →Build segments from how people actually use the site (what they watch, bid on, submit, and sell), along with the dynamic content that goes with them
• →Write the copy, from full emails down to the short, well-timed nudges that get someone to finish what they started
• →Build workflows that branch across our product and tools, using custom code, APIs, and webhooks when HubSpot alone can't get it done
• →Connect customers to our sales and auction teams at the right moment, and help keep the seller pipeline in HubSpot clean and moving
• →Own deliverability and list health
• →Test everything, and report results in submissions, sales, and activity on the site

• 4-7 years in lifecycle, CRM, or marketing automation, owning programs end to end
• Deep HubSpot experience: complex branching workflows, custom properties and objects, custom code, and API and webhook integrations with other tools
• Startup experience. You're used to building something and then running it yourself
• Strong segmentation instincts, and comfort working with data and engineering on how the data gets to you
• You write well and quickly, and you can shift your tone for a first-time seller, a longtime bidder, or a dealer
• Deliverability experience at scale
• A habit of tying every program back to a business result
• B2B background preferred, B2C a plus
• A passion for cars

• SQL
• Two-sided marketplace, auction, or automotive experience
• SMS and push
• Experience connecting HubSpot to a data warehouse, or with reverse ETL

We're a small, dedicated team with a big reach, and we're just getting started. We're all car enthusiasts from different walks of life. If you love cars and you're an exceptional lifecycle marketer, this is your dream job.

Here's what you can expect when you join us:

• Real ownership of a channel that drives the business, with your work showing up directly in submissions and sales
• A team of fellow car lovers who take pride in their work and care about great customer experiences
• True remote flexibility, competitive compensation, equity, and room to grow

Send us your resume. A cover letter is optional, and so are these two questions, though we'd love to read your answers:

• Do you have a passion for cars? Tell us a little more.
• What's your favorite lifecycle program you've built? Give us three short bullets on what it was and why it's your favorite.

If your application stands out, we'll send over a few more quick questions before interviews start.