Marketing Manager - Student Acquisition

Are you a strategic, data-driven marketing professional who knows how to turn marketing campaigns into measurable growth? Do you enjoy building brand awareness, generating high-quality leads, and creating meaningful connections with prospective families?

We are seeking a dynamic and results-oriented Marketing Manager to lead and execute strategic marketing initiatives that drive student enrollment, strengthen our district's brand, and showcase the educational opportunities available to students and families.

In this highly impactful role, you will develop and oversee integrated marketing strategies supporting both traditional brick-and-mortar schools and online learning programs. From digital advertising and lead generation to community outreach and enrollment conversion, you will play a key role in connecting families with educational programs that meet their needs.

The ideal candidate is a creative, hands-on, yet analytical marketing leader who understands how to identify target audiences, develop compelling campaigns, manage marketing performance, and turn prospective-student interest into actual enrollment.

If you are passionate about marketing, energized by measurable results, and motivated by making a difference in education, we invite you to join our team!

• Develop and execute comprehensive marketing strategies designed to increase student enrollment across traditional schools and online learning programs.
• Establish measurable marketing goals aligned with district enrollment targets, school capacity, grade-level needs, and program priorities.
• Identify target audiences and develop customized campaigns for prospective students and families.
• Analyze enrollment trends, demographics, market opportunities, and family preferences to identify opportunities for growth.
• Manage the annual marketing calendar, campaign planning, and marketing resource allocation.

• Design and manage multi-channel campaigns that generate a consistent pipeline of qualified prospective-student leads.
• Leverage paid advertising, social media, search marketing, email campaigns, website landing pages, community outreach, and referral initiatives.
• Develop effective lead capture, qualification, segmentation, nurturing, and follow-up strategies.
• Partner with student acquisition and enrollment teams to ensure prospective families receive timely and meaningful engagement.
• Identify opportunities to improve the prospective-family experience and increase application and enrollment conversions.

• Plan, launch, and optimize digital advertising campaigns across platforms such as Google Ads and Meta.
• Oversee SEO, paid search, website content, landing pages, and conversion optimization.
• Develop compelling, audience-specific messaging that highlights the value and unique benefits of district schools and online programs.
• Monitor campaign performance and continuously refine advertising strategies, creative content, targeting, and budgets.
• Collaborate with designers, website administrators, content creators, and external marketing partners.

• Develop marketing initiatives that showcase the district's academic programs, school communities, student support services, and educational opportunities.
• Create targeted campaigns for individual schools, specialized programs, and online learning options.
• Coordinate promotional activities such as school tours, open houses, community events, information sessions, and outreach initiatives.
• Develop engaging marketing materials, including brochures, videos, testimonials, digital advertisements, presentations, and email campaigns.
• Partner with school administrators and program leaders to communicate each school's unique strengths and value proposition.

• Manage and improve the prospective-family journey from initial awareness and inquiry through application and enrollment.
• Collaborate with enrollment teams to establish effective lead tracking, follow-up workflows, and communication standards.
• Develop automated email and text nurturing campaigns, where permitted, to encourage prospective families to complete enrollment.
• Analyze enrollment funnel performance and identify opportunities to improve conversion rates.
• Implement A/B testing and re-engagement campaigns to increase applications and enrollment outcomes.

• Promote a consistent, recognizable district brand across digital, print, and community marketing channels.
• Develop family-focused communications that highlight enrollment opportunities, program benefits, and important deadlines.
• Collaborate with district leadership, school administrators, and community partners to expand awareness and engagement.
• Support community events, school fairs, open houses, and other enrollment-focused activities.
• Ensure marketing materials are accurate, inclusive, accessible, and aligned with district brand standards.

• Develop marketing dashboards and reports to monitor campaign effectiveness and enrollment outcomes.
• Track key performance indicators, including qualified leads, cost per lead, cost per enrolled student, website conversions, application completion, and return on marketing investment.
• Manage the marketing and advertising budget, ensuring resources are allocated effectively.
• Use analytics and reporting insights to identify trends, optimize campaigns, and improve performance.
• Present marketing results, enrollment insights, and strategic recommendations to district leadership.

We are looking for a marketing professional who combines strategic thinking, creativity, analytical ability, and a strong understanding of digital marketing and lead generation.

• Marketing and lead-gen experience with a K-2 Charter School or equivalent.
• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field. Equivalent relevant experience may be considered.
• Three to five years of progressively responsible experience in marketing, digital advertising, lead generation, enrollment marketing, or a related field.
• Demonstrated success developing and managing marketing campaigns that generate leads, improve conversion rates, and achieve measurable results.
• Strong understanding of digital marketing strategies, including paid search, paid social, SEO, email marketing, website optimization, and campaign analytics.
• Experience with audience segmentation, landing pages, lead capture forms, and lead nurturing campaigns.
• Proficiency with CRM platforms, marketing automation tools, analytics platforms, and performance reporting dashboards.
• Excellent written and verbal communication skills, including the ability to create compelling, audience-focused marketing content.
• Strong analytical, organizational, project management, and problem-solving skills.
• Ability to manage multiple projects, campaigns, deadlines, and stakeholder relationships.
• A results-oriented mindset with the ability to translate data into actionable marketing strategies.
• Commitment to educational excellence and equitable access to educational opportunities.

• Experience in K–12 education, public school districts, charter schools, online schools, virtual academies, or education-focused organizations.
• Experience marketing both traditional school programs and online or virtual learning opportunities.
• Background in student enrollment marketing, student acquisition, or family recruitment.
• Familiarity with K–12 enrollment cycles, school choice, attendance boundaries, residency requirements, and enrollment procedures.
• Experience with CRM and marketing automation platforms such as HubSpot or comparable systems.
• Hands-on experience with Google Ads, Meta Ads, SEO, Google Analytics, and conversion tracking.
• Familiarity with student information systems and enrollment management platforms.
• Experience managing marketing budgets and optimizing cost per lead, cost per acquisition, and enrollment conversion.
• Knowledge of accessibility standards, student privacy protections, and education-related communications requirements.

If you are a strategic marketer who thrives on results, understands the power of digital engagement, and is passionate about helping educational organizations grow, we would love to hear from you!