Marketing & Communications Manager

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MarketingMarketing Specialist

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MarketingMarketing Specialist

This role is responsible for maximizing the hotel's revenue potential by developing and executing strategic marketing initiatives that drive occupancy, enhance brand awareness, and promote the profitable utilization of hotel facilities and services. Additionally, ensuring the efficient management of all marketing and communications activities in accordance with Hyatt's corporate strategies, brand standards, and business objectives. This includes the planning, implementation, monitoring, and evaluation of integrated marketing communications programs encompassing advertising, promotions, public relations, digital marketing, branding, graphic design, and collateral development.

Main Duties:

Develop and execute integrated marketing communication strategies encompassing advertising, public relations, promotional campaigns, branding, digital marketing, and collateral to support the hotel's business and revenue objectives.
Monitor, analyze, and evaluate campaign performance through ROI measurement, media tracking, and key performance indicators, implementing improvements to maximize results.
Build and maintain strong relationships with local and international media, journalists, influencers, tourism bodies, and industry partners to enhance brand visibility and reputation.
Lead the hotel's public relations initiatives, ensuring consistent and impactful media coverage of promotions, events, achievements, and brand campaigns.
Monitor media coverage and public perception of the hotel across local and international markets, proactively identifying opportunities and mitigating potential reputation risks.
Assess advertising opportunities and coordinate media campaigns, ensuring alignment with brand standards, target audiences, approved budgets, and business goals.
Develop and implement strategic partnerships and promotional collaborations with banks, airlines, credit card companies, luxury retailers, and other relevant partners.
Conduct ongoing market research and competitor analysis, providing insights and recommendations to strengthen the hotel's market position and commercial performance.
Oversee Food & Beverage marketing and promotional activities, ensuring brand consistency, creative excellence, and alignment with current market trends.
Maintain and regularly update marketing and communications resources, including press kits, media databases, photographic libraries, communication manuals, and multilingual marketing materials.
Manage marketing budgets and expenditure records, ensuring accurate tracking of spending, commitments, and available resources throughout the fiscal year.
Represent the hotel at industry, community, and networking events while fostering relationships with key stakeholders and supporting special projects and initiatives.

Bachelor's degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field, preferably from a recognized institution.
3-5 years of experience in a Marketing & Communications role or similar position within a luxury hotel environment, preferably with an international hospitality brand.
Strong understanding of luxury brand positioning, guest engagement, reputation management, media relations, and the expectations of high-end clientele.
Proven experience in developing and executing integrated marketing, public relations, and promotional campaigns that drive brand awareness, guest acquisition, and revenue growth.
Excellent communication, networking, and stakeholder management skills, with the ability to build strong relationships with media, influencers, VIP guests, tourism authorities, and business partners.
Strong commercial acumen and analytical capabilities, including experience in campaign performance analysis, budget management, market intelligence, and competitor benchmarking within the luxury hospitality sector.
For internal candidates, a strong reference letter from Hotel HR is preferred.