Staff Product Manager, Marketing Automation

CanadaRemoteFull-timelead

Product ManagementProduct Manager

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Quick Summary

Requirements Summary

7+ years of product management experience, including end-to-end ownership of a product line with accountability for adoption, business outcomes, and revenue.

Technical Tools

Product ManagementProduct Manager

We are seeking an experienced Staff Product Manager to lead the strategy and development of AI-powered marketing products for real estate professionals. In this high-impact role, you will own a core product area focused on helping clients strengthen their online presence, create compelling content, and generate measurable business results. You will shape how websites, search, email, social media, and marketing campaigns work together as an integrated growth platform. Working closely with engineering, design, AI/ML, sales, and customer success teams, you will turn customer needs into scalable product solutions. You will also establish clear measurement and attribution capabilities to demonstrate how marketing channels contribute to business growth. This is an opportunity to influence product direction within an innovative, fast-growing technology environment.

Own the product strategy, roadmap, and performance of a portfolio of AI-powered marketing products, initially focused on online discovery and content creation.
Improve how clients are discovered across traditional search engines and AI-powered search experiences, helping prospective buyers and sellers find the right real estate professionals.
Establish and maintain high standards for AI-generated marketing content, ensuring it reflects each client's individual voice, positioning, and brand identity.
Design integrated marketing experiences that connect websites, content, email, social media, and other channels into a cohesive growth strategy.
Develop measurement, analytics, and attribution capabilities that demonstrate how marketing channels influence one another and contribute to client business outcomes.
Plan and manage structured beta programs with real customers, define clear hypotheses, evaluate results, and continuously refine product experiences.
Build compelling business cases for product investments and connect roadmap priorities to adoption, customer retention, and revenue growth.
Partner closely with engineering and design teams to deliver product improvements and new capabilities.
Collaborate with sales and customer success teams to support successful product launches, adoption, and ongoing customer value.
Engage regularly with customers to understand their challenges, validate opportunities, and ensure product decisions address real business needs.
Expand the scope of the product area as the platform grows and new marketing channels and opportunities emerge.

Requirements

~2 min read

7+ years of product management experience, including end-to-end ownership of a product line with accountability for adoption, business outcomes, and revenue.
Proven experience building and managing marketing technology products that help businesses attract, engage, and grow their customer base.
Strong marketing judgment and an understanding of premium brand positioning, content quality, and brand consistency.
Excellent understanding of multichannel marketing, including search, content, email, social media, and paid channels, and how they work together to drive results.
Solid SEO fundamentals and a broad understanding of online discovery, including reviews, social platforms, and a business's wider digital presence.
Strong commercial and strategic thinking, with the ability to develop business cases, prioritize investments, and take ownership of product performance.
Customer-focused approach, with experience engaging directly with customers and translating their needs into meaningful product improvements.
Ability to navigate ambiguity, identify the most important problems, make informed decisions, and maintain momentum in fast-moving environments.
Excellent communication and stakeholder management skills, with the ability to build trust and influence teams across technical and business functions.
Comfortable using AI tools as part of everyday work, including research, prototyping, experimentation, and problem-solving.

Preferred Qualifications:

Product management experience at a company serving small businesses or independent professionals, particularly within SaaS or digital growth platforms.
Experience developing email marketing, lifecycle marketing, or campaign management tools.
Background building AI-powered content generation or marketing automation products.
Hands-on experience with marketing analytics, performance measurement, or attribution platforms.
Familiarity with premium and luxury brands and their marketing requirements.
Experience working on platforms where product changes can be deployed across many customer websites or accounts.
Professional background in content, editorial, or brand strategy.