Lead, Ocular Surface Marketing

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Quick Summary

Key Responsibilities

targeting, segmentation, positioning, and messaging the field executes. Lead and develop brand managers; manage agencies and the franchise marketing budget.

Technical Tools

Other

Before reading the job post, we encourage you to watch this video about our company. It gives you an inside look at how we started, the team and culture that made us successful, and where we're going. It's easy to read a job post and apply, but people often wonder about the culture and whether they would fit in. If you want to call Harrow your home and genuinely want to be part of a family and something big, then we encourage you to click this link and get to know us.

Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. Harrow is an incredible entrepreneurial company – where we celebrate the ability of every member of the Harrow Family to be the CEO of their job. Harrow’s values have driven interest over the past decade in attracting high-performing professionals in a variety of disciplines. Members of our Harrow Family often express their pride in being a part of our commitment to (1) innovation, (2) patient access to affordable medicines, and (3) our track record of having never turned down an ophthalmologist doing mission work around the world – providing free medicines in support of mission work aimed at giving or maintaining the gift of sight to those most in need. We encourage you to learn more about Harrow and its unique culture to see if you’re the right person to help contribute as we build a truly exceptional company, one we are all so proud of!

Harrow’s ophthalmic pharmaceutical portfolio is one of the most comprehensive in the industry, including:

An expanding Retina Portfolio including IHEEZO^®, TRIESENCE^®, BYOOVIZ^TM, and OPUVIZ^TM
A broad Dry Eye Disease product line, led by VEVYE^® and bolstered by well-known adjacent ocular surface disease products such as FLAREX^® and FRESHKOTE^®
A peri-operative Surgical product line, led by TRIESENCE^®, and BYQLOVI^TM
A Rare and Specialty product line, which includes various high-need and utility products such as ILEVRO^®, NATACYN^®, and VERKAZIA^®
A robust internal development pipeline with multiple late-stage candidates, including MELT-300, MELT-210, H-N08, and CR-01

Harrow | Reports to: Head, Marketing

The accountable marketing owner for Harrow’s Ocular Surface product portfolio (e.g., VEVYE, TYRVAYA, NATACYN, VERKAZIA, FLAREX, et al.) from brand strategy through field execution. Serves as the marketing counterpart to the Head, Sales—Ocular Surface, so brand, message, and field execution run as one franchise plan. Accountable for the growth and revenue performance of the Ocular Surface portfolio of prescription brands.

Responsibilities

~2 min read

→Own the Ocular Surface franchise strategy and annual brand plans; set priorities across the dry eye, specialty, and additional brands.
→Create demand with optometrists and ophthalmologists: targeting, segmentation, positioning, and messaging the field executes.
→Lead and develop brand managers; manage agencies and the franchise marketing budget.
→Translate pharmacy-benefit dynamics (formulary, prior authorization, Part D, copay) into pull-through programs with Market Access and Access & Patient Solutions Marketing.
→Build franchise congress plans (e.g., AAO, American Academy of Optometry, SECO, Vision Expo) and KOL programs with Professional Relations & KOL Development.
→Accountable for franchise demand forecasts and KPIs; report results with the Head, Sales—Ocular Surface.
→Lead annual brand planning and long-range strategic planning for the franchise.
→Lead qualitative and quantitative market research to deepen understanding of customers, brands, and the market.
→Serve as marketing liaison to field training, sales operations, reimbursement, and investor relations.
→Own franchise marketing budgets and accruals across HCP and patient programs.
→Serve as the subject-matter expert and brand ambassador for the Ocular Surface franchise, internally and externally.
→Partner with the Thought Leader/ProEd lead and stay in regular contact with thought leaders, influencers, and key stakeholder groups for insights and market intelligence, including spending time in the field with Sales to see how materials and messaging are delivered and received in market.
→Own the franchise omnichannel plan across personal and non-personal channels with Digital Marketing.
→Establish and lead a Field Input Team (FIT) to test materials and message effectiveness with the field.

Requirements

~1 min read

Bachelor’s degree; 10+ years in pharma or biotech marketing, including 5+ in brand leadership.
3+ years managing marketers.
Launch experience with prescription brands.
Experience marketing a pharmacy-benefit product, including access pull-through.
Deep experience developing and leveraging the marketing tech stack.
Experience leading a team through PRC/MLR review.
Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Dry eye or ocular surface marketing experience, including the optometry channel.
Field sales experience.
Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.