Lead, Retina Marketing

United Stateslead

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Quick Summary

Key Responsibilities

interchangeability education, payer substitution policy, and trust with retina specialists. Develop practice-economics messaging for buy-and-bill (J-codes, ASP, margin, inventory) with Market Access.

Technical Tools

Other

Before reading the job post, we encourage you to watch this video about our company. It gives you an inside look at how we started, the team and culture that made us successful, and where we're going. It's easy to read a job post and apply, but people often wonder about the culture and whether they would fit in. If you want to call Harrow your home and genuinely want to be part of a family and something big, then we encourage you to click this link and get to know us.

Harrow (Nasdaq: HROW) is a leading provider of ophthalmic disease management solutions in North America. Harrow is an incredible entrepreneurial company – where we celebrate the ability of every member of the Harrow Family to be the CEO of their job. Harrow’s values have driven interest over the past decade in attracting high-performing professionals in a variety of disciplines. Members of our Harrow Family often express their pride in being a part of our commitment to (1) innovation, (2) patient access to affordable medicines, and (3) our track record of having never turned down an ophthalmologist doing mission work around the world – providing free medicines in support of mission work aimed at giving or maintaining the gift of sight to those most in need. We encourage you to learn more about Harrow and its unique culture to see if you’re the right person to help contribute as we build a truly exceptional company, one we are all so proud of!

Harrow’s ophthalmic pharmaceutical portfolio is one of the most comprehensive in the industry, including:

An expanding Retina Portfolio including IHEEZO^®, TRIESENCE^®, BYOOVIZ^TM, and OPUVIZ^TM
A broad Dry Eye Disease product line, led by VEVYE^® and bolstered by well-known adjacent ocular surface disease products such as FLAREX^® and FRESHKOTE^®
A peri-operative Surgical product line, led by TRIESENCE^®, and BYQLOVI^TM
A Rare and Specialty product line, which includes various high-need and utility products such as ILEVRO^®, NATACYN^®, and VERKAZIA^®
A robust internal development pipeline with multiple late-stage candidates, including MELT-300, MELT-210, H-N08, and CR-01

Harrow | Reports to: Head, Marketing

Owns the IHEEZO® brand directly and is accountable for the full retina and in-office procedures franchise, including biosimilar adoption. Serves as the marketing counterpart to the Head, Sales—Retina, aligning strategy with the field. Includes launch readiness for new brands.

Responsibilities

~2 min read

→Own the retina franchise strategy and the IHEEZO® brand plan; approve the plans for new product launch candidates and the other retina brands.
→Build biosimilar adoption: interchangeability education, payer substitution policy, and trust with retina specialists.
→Develop practice-economics messaging for buy-and-bill (J-codes, ASP, margin, inventory) with Market Access.
→Build programs for large retina groups and private-equity-backed retina platforms with the Head, Sales—Retina.
→Lead retina congress strategy (e.g., ASRS, AAO, Retina Society) and KOL programs.
→Lead and develop the Brand Marketer(s).
→Own retina demand forecasts, budget, and KPIs.
→Own omnichannel campaigns across personal and non-personal channels, including patient programs that drive awareness and adoption.
→Lead qualitative and quantitative market research to deepen understanding of customers, brands, and the market.
→Lead annual brand planning and long-range strategic planning for the franchise.
→Establish and lead a Field Input Team (FIT) with retina reps to test materials and messages.
→Work with Medical Affairs on KOL feedback to identify data gaps and inform evidence generation.
→Serve as the subject-matter expert and brand ambassador for the retina franchise and IHEEZO®, internally and externally.
→Partner with the Thought Leader/ProEd lead and maintain regular contact with thought leaders, influencers, and key stakeholder groups to gather insights and market intelligence, including spending time in the field with Sales to observe how materials and messaging are delivered and received in market.
→Build account-based marketing (ABM) programs for priority accounts (large retina groups, private-equity-backed platforms, and health systems) with the Head, Sales—Retina and Strategic Accounts.
→Plan and run full-funnel campaigns, from awareness and consideration through trial, adoption, and loyalty, with KPIs at each stage.

Requirements

~1 min read

Bachelor’s degree; 10+ years in pharma or biotech marketing, including 5+ in brand leadership.
3+ years marketing to retina specialists or in ophthalmology.
Marketed a buy-and-bill injectable or biologic.
Leadership of PRC/MLR review; has managed agencies and budgets.
Ophthalmology, retina, or buy-and-bill experience required.
Experience designing and running account-based marketing (ABM) programs for practice groups or B2B accounts.
Track record of planning, executing, and measuring full-funnel marketing campaigns.
Proficiency with AI platforms such as ChatGPT and Claude, and with Slack.

Biosimilar launch or adoption experience.
Experience with large or PE-backed practice groups/ASCs.
Proficiency with Salesforce, Pardot/HubSpot/etc., Power BI, and Google Analytics; Adobe Suite a plus.