Associate Director of SEO & AI Growth Strategy

How people discover brands is changing quickly. Customers still search on Google, but they’re also asking AI assistants what to buy. We’re looking for a Director of Search and Discovery to make sure every brand in our portfolio is visible, accurately represented and recommended wherever customers are looking.

The Digital Stronghold is home to a growing portfolio of consumer apparel and accessories brands, including Boston Scally, Taylor Stitch, The Tie Bar, Pedal Mafia and Glade Optics. Each brand has its own identity, customer and culture, from heritage menswear to unapologetic performance cycling to responsibly built outdoor apparel. We give them shared capabilities in people, finance, technology and operations, so they can grow further and faster than they could on their own, without losing what makes them different.

Reporting to the SVP of Consumer Marketing, you’ll own organic search and AI-driven discovery across the portfolio. This is a senior individual contributor role with a lot of influence. You’ll set the strategy and standards, decide where effort will pay off most, and partner with brand teams and Product & Technology to make it happen.

• →Grow organic search and AI-referred traffic into profitable, scalable acquisition channels for every brand, and set targets with brand leaders.
• →Build a search and discovery roadmap for each brand, prioritized by revenue impact, and manage one shared backlog across the portfolio.
• →Keep every brand’s site technically sound and easy for search engines and AI systems to understand, including crawlability, structured data, site speed and migrations.
• →Make collection pages, product pages and editorial content work harder in search results and AI-generated answers, in partnership with brand, merchandising and copy teams.
• →Track how each brand shows up in AI answers, fix gaps and inaccuracies, and test new approaches as search changes.
• →Create a shared playbook and spread what works across brands, so a win for one brand benefits all of them.

• 8+ years of SEO and search marketing experience, ideally in ecommerce, with a track record of growing organic revenue.
• Experience supporting multiple brands or sites, in-house or at an agency.
• Strong technical SEO skills, including Shopify experience, plus Google Search Console, GA4 and a major SEO platform.
• The ability to write clear requirements for engineers and to influence teams without direct authority.
• Strong analytical skills, with a talent for turning data into clear recommendations for executives.
• Real curiosity about how AI is changing discovery, and an eagerness to test new approaches.