Rental Branch Manager

Company Overview:

For more than 100 years, Fabick Cat has been built on a simple commitment, "To Ever Serve Our Customers Better", by taking care of our customers, taking care of our people and doing the job right. From our beginnings as a family-owned business to the trusted CAT dealership we are today, our history is defined by strong relationships, technical expertise and an unwavering commitment to the communities we serve throughout the Midwest.

Our commitment to our customers, our employees and the communities we serve remains at the heart of who we are. As part of Caterpillar, we bring together Fabick Cat's deep Midwest roots and reputation for service with the resources, innovation and opportunities of a global industry leader.

Our history got us here. Our people and our commitment to our customers will carry us forward to the next chapter of Fabick Cat.

A proud history. A strong future.

Job Summary:

The Rental Branch Manager runs a Fabick Cat Rentals branch as a local business. With the Rental Sales Representatives and the branch operations team reporting directly to this role, the Branch Manager leads one team toward one set of goals: win and keep customers, grow profitable revenue, and put equipment in customers’ hands that is safe, ready, and on time.

This is a role for a leader who wants real ownership and a clear line between effort and results. The branch’s numbers, people, customer experience, and safety record all sit with the Branch Manager. It suits someone who likes being close to customers and the work, and building a team that wins together.

Scope of authority: The Branch Manager supervises all branch employees, including the Rental Sales Representatives. This includes hiring, assigning work, setting performance expectations, coaching, and managing performance and discipline in partnership with Human Resources. The Branch Manager approves rates and deals within Fabick pricing guidelines and manages branch spending to the approved budget. Decisions outside those limits, such as pricing exceptions, fleet purchases, and changes affecting other branches, go to the Region Rental Manager and the shared support teams.

Responsibilities:

Sales Leadership and Growth

• Lead the branch’s Rental Sales Representatives: set activity and results expectations, coach in the field, review results regularly, and hold the team accountable for pipeline, customer relationships, and revenue.
• Build and run the branch sales plan, using market conditions, customer needs, and competitor activity to decide where the branch will grow.
• Win new customers and grow existing accounts; personally own key relationships and join representatives on important calls.
• Approve rates and deals within Fabick pricing guidelines, weighing customer value, competitive conditions, fleet availability, and margin. Bring exceptions to the Region Rental Manager.

People Leadership

• Hire, onboard, and develop the branch team, including future leaders. Make hiring decisions and recommend promotions, pay changes, and separations in partnership with Human Resources and the Region Rental Manager.
• Set clear expectations, give regular feedback, complete performance reviews, and address performance or conduct issues promptly and fairly.
• Build one branch team, with sales, counter, yard, and service working toward shared goals and recognized for shared wins.
• Model Fabick’s STRIDE values and build a workplace grounded in trust, respect, and accountability.

Safety

• Lead a culture where employees protect each other and every unit goes out safe and rent-ready.
• Ensure training, inspections, and audits are completed, and that the branch complies with company policy, OSHA, DOT, and other regulatory requirements.

Customer Experience

• Build a service-first culture based on responsiveness, reliability, and follow-through, and know key customers well enough to deliver practical, dependable rental solutions.
• Handle escalated customer concerns personally and fix the root cause of recurring service gaps.
• Keep sales, counter, service, and transportation connected so customers experience one Fabick team.

Branch Operations and Financial Performance

• Own branch profit-and-loss results: revenue, margin, expense control, and performance to budget.
• Direct daily operations to ensure safe practices, consistent processes, accurate contracts and billing, and effective use of people and equipment.
• Track fleet utilization, rent-ready status, turnaround, and repair costs, and act on what they show.
• Work with the fleet, service, and transportation teams to anticipate demand, move equipment where it is needed, and recommend fleet additions or changes.
• Perform other related duties as assigned.

Qualifications:

• • Bachelor’s degree in business, management, or a related field, or an equivalent combination of education and experience.
  • Five or more years of progressively responsible branch, business, or operations management experience, including accountability for financial results.
  • Three or more years of direct people leadership, including hiring, coaching, and managing performance strongly preferred.
  • A track record of growing sales and customer relationships, with measurable results.
  • Sound financial judgment and comfort using P&L statements and metrics to make decisions.
  • Proficiency in Microsoft Office and the ability to learn rental management, CRM, and reporting systems.
  • Valid driver’s license with an acceptable driving record.
  • Three or more years of experience in construction equipment rental or a closely related industry preferred.
  • Experience leading outside or commission-based sales representatives preferred.
  • Safety leadership experience in a shop, yard, or field environment preferred.

Special Physical Requirements:

• Work environment is consistent with an office located on a parcel housing construction equipment inventory and repair/service shop
• Safety training required; PPE required outside of office/parking lot area
• Occasional lifting may be required up to 25 lbs
• Must be able to sit and stand for long periods of time with frequent bending and stooping

This role profile is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this role profile is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities, or working conditions associated with the position.

Equal Employment Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.