Retail General Manager - Printfresh Mercantile

Printfresh, the Philadelphia lifestyle brand known for joyful, hand-painted prints, is opening a cafe and retail flagship designed to feel joyful and memorable, and we're looking for a hands-on Experiential Retail Lead to bring it to life. You'll be equal parts operator, curator, host, and merchant: leading day-to-day cafe and retail operations while creating the events, displays, and thoughtful details that make people linger and return. You'll run the business with an owner's mindset, build a warm, energetic culture that keeps people coming back, and grow into a multi-store leadership role as we expand.

• Lead daily operations: Own open/close, scheduling, inventory, visual upkeep, and cafe quality — keeping the space warm and intentional every day.
• Own the business: Partner with the operations team on budgets and priorities, and hit sales goals across coffee and product.

• Program & host: Run community events (workshops, needlepoint nights, watercolor, reading clubs) and make the cafe experience buzzworthy enough to share.
• Hospitality that sticks: Support live shopping and in-store content, and deliver genuine, no-pressure hospitality that turns walk-ins into regulars and regulars into superfans.
• Be the face of the space: Show up on camera for store content including reels, lives, behind-the-scenes, "come to work with me", and become the warm, recognizable host people associate with the shop.

• Style the mix: Curate a layered mix of core products, seasonal collections, gifts, and artwork — compelling but mindful of flow and sell-through.
• Support buying: Help the buying team select gift and 3rd-party merchandise for the store and online.
• Build the world: Treat the store like a set including props, color stories, seasonal installs, window moments, and get it made.

• Lead the team: Hire, train, schedule, and inspire a team that loves showing up — teaching them to tell the Printfresh story and host with warmth.
• Shape what's next: Document what works and share insights to inform future Printfresh stores — your path to Director of Retail.

• You've worked (or wished you worked) in the kind of boutique where the owner knows every regular's name and the dressing room has a disco ball
• You've been the friend everyone asks to style their apartment, plan their party, or pick their outfit
• You notice when a display is 2 inches off and can't rest until you fix it
• You've been told "you should really have a store"

• 3–6+ years in retail, hospitality, experiential marketing, boutiques, concept stores, or cafe/restaurant leadership
• Experience opening or operating a store, pop-up, cafe, or community space strongly preferred
• Proven experience supervising staff and managing schedules (required)
• Strong aesthetic eye and a genuine love of merchandising, selling, and hosting
• Organized, resourceful, and calm in a fast-paced, still-being-built environment
• Comfortable flexing between styling a display, running an event, solving inventory, and helping a customer
• Fluent in women's contemporary fashion and the customer who shops it. You know why a $150 pajama set is worth every penny and can say so without a script
• A creative or crafty background (art, design, theater, set building, floral, styling, DIY, or just a relentless urge to make things) is a plus (also a portfolio or Instagram that shows your eye)
• Comfortable on camera and in front of a crowd
• Bonus: you've built a following, big or small, around your taste

At Printfresh, we celebrate creativity, sustainability, and a customer-first mindset. Our core values guide everything we do:

• Do the Right Thing
• Just Say It
• Do What It Takes
• Just Off-Center
• Customer-Centric
• Learning Oriented