Area Marketing and Events Specialist

Our Mission 
Sparrow exists to create thriving communities that feel like home. Through thoughtful design, state of the art construction and highly engaged management, we help our community members build meaningful connections, lead vibrant lives and feel a strong sense of belonging. 
 
The Role 

As an Area Marketing & Events Specialist, you will drive community awareness, build local partnerships, generate new leads, and create engaging experiences across two of our 55+ Active Adult communities - Solea Copperfield and Solea Cinco Ranch.

This dynamic, relationship-driven role combines outreach marketing, business development, sales events, lifestyle engagement, and hands-on sales support. You will serve as an ambassador for both communities, creating meaningful connections with local businesses, referral partners, prospects, and residents while helping drive occupancy and revenue goals.

This role is designed to spend approximately 50% of the time outside the communities and 50% onsite. Time outside the communities will focus on proactive outreach, networking, developing referral partnerships, and generating new business. Time onsite will focus on leading sales events, supporting lifestyle engagement, nurturing leads, conducting tours, closing sales, and assisting with the move-in process.

Reporting to both Community Managers, you will collaborate closely with the Regional Sales Manager and Lifestyle & Engagement partners to support the unique sales and engagement needs of each community.

Hours

Tuesday–Saturday schedule. Saturdays are required. Flexibility to work occasional evenings and additional hours for community events and business needs.

What You'll Do…

Outreach Marketing & Business Development

Approximately 50% of time – Outside the Communities

• Develop and execute strategic outreach marketing plans for both communities to increase brand awareness, generate qualified leads, and drive prospect traffic.
• Proactively build and maintain relationships with local businesses, employers, organizations, community groups, and referral partners.
• Identify creative business development opportunities, including partnerships, cross-promotions, sponsorships, and community collaborations.
• Regularly visit local businesses and organizations to introduce Sparrow, build relationships, and create referral opportunities.
• Represent Sparrow at networking events, business meetings, community gatherings, and other local outreach opportunities.
• Maintain and actively work a database of referral partners, including consistent relationship nurturing, follow-up, and identifying new opportunities for collaboration.
• Maintain a consistent outreach calendar and track activities, partnerships, referrals, and leads generated.
• Collaborate with both Community Managers and the Regional Sales Manager to prioritize outreach efforts based on occupancy goals and lead-generation needs.
• Maintain a strong understanding of local competitors, target audiences, and Sparrow's unique value proposition.

Onsite Sales, Events & Community Engagement

Approximately 50% of Time – Across Both Communities

• Lead the planning, promotion, and execution of creative, prospect-focused sales events that generate leads, drive tours, and showcase Sparrow's vibrant lifestyle.
• Manage event logistics, including marketing, invitations, vendor coordination, supplies, setup, and breakdown.
• Actively work and nurture prospect databases for both communities through personalized follow-up to generate tours, applications, and move-ins.
• Qualify prospects, conduct engaging community tours, overcome objections, and confidently close sales.
• Guide prospects through the application and leasing process, including lease execution and move-in paperwork, ensuring a seamless experience from inquiry to move-in.
• Maintain accurate CRM documentation and a strong understanding of apartment availability, pricing, concessions, and leasing policies at both communities.
• Support Sparrow's Lifestyle & Engagement program, centered around our three pillars: Strengthen Your Body, Sharpen Your Mind, and Share Your Gifts.
• Collaborate with Community Managers and Lifestyle & Engagement partners to create meaningful experiences, engage residents, and encourage referrals.
• Build relationships with local vendors, instructors, and community partners to enhance events and lifestyle programming.
• Support social media and marketing efforts by capturing and sharing engaging content that highlights community events, resident experiences, and the Sparrow lifestyle.
• Track and report event attendance, leads generated, tours scheduled, and sales results while collaborating with both Community Managers and the Regional Sales Manager to support occupancy goals.

Qualifications 

• A high school diploma and a valid driver’s license 
• Minimum of 3+ years professional experience  
• Proficient in Microsoft Word, Excel and Outlook 
• Proactive approach to outreach marketing including networking, attending events, and social media management 
• Effective communication skills with an ability to build collaborative partnerships 
• Servant leader mindset and passionate about making a difference in other’s lives 
• Devoted sense of accountability and solution-oriented
• Must have reliable transportation; flexibility to work a regular Tues-Sat schedule and nights, weekends, and/or holidays when required
• Must be able to physically access all exterior and interior parts of the property and amenities; must be able to push, pull, lift, carry, or maneuver weights of up to twenty (20) pounds independently and fifty (50) pounds with assistance (add something about climbing a ladder)

Some of the Reasons You’ll Love Working with Us
 

• Best Place to Work Award Recipient
• Competitive bonus opportunities
• Generous paid time off
• Purpose-driven culture; rewarding work
• Comprehensive health, dental, vision benefits
• 401k retirement plan with robust employer match
• Mileage reimbursement for event related expenses???
• Milestone anniversary rewards including travel, spa retreats, home down payments, student loan payoffs, sabbaticals, and more

About Sparrow

Founded in 2017, Sparrow is at the forefront of one of the fastest growing housing segments in the nation focused on Active Adult 55+ communities and is now also embarking on the development of “build-to-rent” communities with an exclusive, programmatic equity partner.  Sparrow plans to begin developing conventional multifamily apartments in the near future.  Sparrow was founded in Austin with offices now in Dallas, Phoenix and Sarasota, and communities across the southern US.  

Sparrow Partners is an Equal Opportunity Employer

Equal Employment Opportunity Statement

We believe that the unique contributions and perspectives of our employees is the driver of our success. We are deeply committed to creating an inclusive environment where every individual feels supported and differences are celebrated.  Sparrow is proud to be an equal opportunity employer and is committed to giving every candidate equal consideration regardless of age, race, ancestry, religion, sex, gender identity, sexual orientation, pregnancy, marital status, ancestry, physical or mental disability, military or veteran status, national origin, or any other characteristic.  

If you’ve gotten to this point, we hope you’re feeling excited about the possibility of joining our team. Even if you don’t feel that you meet every single requirement, we still encourage you to apply. We’re eager to meet people that believe in our mission and can contribute to our team in a variety of ways – not just candidates who check all the boxes.


Sparrow does not accept unsolicited resumes from third-party recruiters or staffing agencies. Agencies are specifically directed not to contact Sparrow employees in an attempt to present candidates. Such correspondence will be blocked and reported as spam.