Jr Paid Media Specialist (Google & Meta Ads) - 22102

We are a rapidly growing U.S.-based legal education company and one of the most recognized names in our industry. Generations of law students and legal professionals have trusted us to prepare them for the most important exams of their careers.

Today we operate a portfolio of brands across the full legal learning journey. That includes bar exam prep, LSAT prep, law school study aids, and continuing education for attorneys and other professionals. Our students and customers are in the U.S., the U.K., and around the world.

We work as a remote-friendly team, and marketing sits at the center of how we grow enrollment across every brand.

We are bringing our paid media program in-house after years of running it through an outside agency. Our marketing team owns strategy, budgets, and channel direction. What we need now is a hands-on specialist who keeps our campaigns running sharp every day.

You will manage the day-to-day execution of our Google Ads and Meta campaigns across several brands, with a focus on budget pacing and ongoing optimization. You will be the person who knows, every morning, whether each account is on track and what needs to change.

This is a role for someone who wants to learn directly from experienced marketers and grow their scope over time. As the in-house program matures, we expect this role to take on more ownership and more hours.

Budget Pacing and Spend Management

• →Monitor daily, weekly, and monthly spend across Google Ads and Meta accounts against approved budgets
• →Adjust bids and budgets to keep each brand on pace, especially around enrollment deadlines and seasonal peaks
• →Maintain a pacing tracker and flag over- or under-delivery before it becomes a problem

Campaign Optimization

• →Review search terms, add negative keywords, and refine keyword and audience targeting
• →Test and rotate ad copy, creative, and extensions, then report on what is working
• →Adjust bidding strategies, placements, and schedules based on performance data
• →Run A/B tests on ads and landing pages in partnership with the strategy team

Campaign Build and QA

• →Build and launch new campaigns, ad groups, and ad sets from briefs provided by the strategy team
• →Follow established naming conventions and account structure across all brands
• →QA every launch: tracking, UTMs, budgets, targeting, and links, before anything goes live

Tracking and Reporting

• →Pull weekly performance reports on spend, leads, cost per lead, and conversions by brand and channel
• →Check that conversion tracking and GA4 data line up with platform reporting, and raise discrepancies
• →Turn the numbers into clear, short recommendations for the strategy team

Agency Transition and Account Hygiene

• →Help audit accounts inherited from our previous agency and clean up outdated campaigns, audiences, and settings
• →Document account processes so the in-house program is easy to run and scale

• 1-3 or more years of hands-on experience managing live Google Ads and Meta Ads campaigns with real budgets
• Proven experience with budget pacing and day-to-day optimization (bids, keywords, audiences, creative)
• Working knowledge of GA4, UTM tagging, and conversion tracking
• Strong spreadsheet skills (Google Sheets or Excel) for pacing and reporting
• Professional written and spoken English
• Availability for 40 hours per week, including 8:00 AM to 4:00 PM Eastern Time, Monday to Friday

• Agency experience managing multiple accounts or brands at the same time
• Lead generation experience, ideally in education, enrollment, or other considered purchases
• Google Ads and Meta Blueprint certifications
• Exposure to LinkedIn Ads
• Experience with Looker Studio, Power BI, or similar reporting tools
• Experience working with U.S.-based teams

You are:

• Detail-obsessed with budgets. You catch a mis-set cap or a broken tracking link before it costs money.
• Proactive. You flag what is off-pace and come with a fix, without waiting to be asked.
• Comfortable executing a strategy someone else sets, and eager to learn why it was set that way.
• Organized across several accounts at once, with clean naming, notes, and trackers.
• A clear written communicator who keeps a U.S. team updated without needing a meeting.
• Looking for a long-term role that grows, not a side gig.