Partner Marketing Manager

Codal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence.

At Codal, you will collaborate with some of the most innovative organizations in the world and work on cutting-edge technologies that push the boundaries of design and software development. We promote long-term success, not just for our clients but for our team, helping you develop a professional roadmap that takes your career to new heights.

• Build and run a joint marketing plan with each priority partners with shared goals, a campaign calendar and a budget
• Build working relationships with partner marketing and partner manager counterparts at each platform, and keep Codal top of mind with their teams
• Secure and manage market development funds (MDF) and co-marketing budgets, including proposals, approvals, claims and results reporting

• Plan and execute joint campaigns with partners: webinars, email, co-branded landing pages, social and paid promotion
• Produce joint content that shows what Codal does on each platform: case studies, migration guides, solution briefs and client stories
• Turn Codal's offers (platform migrations, composable commerce, CMS implementations) into partner-ready messaging for each ecosystem
• Keep partner directory listings, marketplace profiles, certifications, badges and award submissions current and competitive

• Plan Codal's presence at partner conferences and summits, including sponsorships, speaking slots and client meetings
• Co-host dinners, roundtables and workshops with partners for shared target accounts, working with the partner nanagers

• Arm each partner's sales and partner teams with the Codal one-pagers, case studies and talking points they need to bring us into deals
• Work with Codal's partner managers and sales pods on account mapping and joint outreach to named accounts
• Hand partner-sourced leads to the SDRs in each sales pod with the context they need to convert

• Track partner-sourced and partner-influenced leads and pipeline in HubSpot, by partner and by campaign
• Report results to leadership and to each partner, and use them to decide where Codal invests next

• Work with practice leads in commerce and content who own the message for their area
• Coordinate with the Digital Marketing Lead, the Marketing Manager and the content team so partner campaigns land as part of one program, not separate pushes

• 5+ years in B2B marketing, with at least 3 years in partner, channel or alliance marketing
• Experience at an agency, systems integrator or consulting firm that sells through technology partners, or on the partner marketing team at an ecommerce or CMS platform
• Working knowledge of the eCommerce and content management ecosystem, and of how platform partner programs, tiers and co-marketing funds work
• A track record of joint campaigns and co-hosted events that produced qualified leads and pipeline for both sides
• Experience securing and managing MDF or co-marketing budgets, from proposal to claim
• Hands-on command of HubSpot or a comparable marketing automation and CRM platform, including campaign tracking and source attribution
• Experience working day to day with partner managers and sales teams on account mapping and lead follow-up
• Strong writing and briefing skills; you can draft the case study, the co-branded landing page and the partner one-pager yourself
• Ability to travel to partner events and conferences

• Direct experience in the Shopify, Shopware, BigCommerce, Sanity or Contentstack partner programs
• Understanding of composable and headless commerce, and how commerce platforms and CMSs are bought together
• Marketing experience in enterprise ecommerce, digital transformation or AI services
• Experience with ABM programs targeting named enterprise accounts
• Experience using AI tools to accelerate research, content production and campaign operations