Senior Creative BTL/ EXPERIENTIAL

5+ years of experience in BTL, Experiential Marketing, Advertising, Activations, Events, or related agencies.

Professional English proficiency (mandatory), with the ability to participate in meetings and present and defend creative proposals with clients.

Bachelor’s degree in Communication, Advertising, Marketing, Graphic Design, or a related field.

Strong experience developing creative concepts, Big Ideas, and brand experiences from brief to execution.

Experience leading creative projects and guiding junior creative profiles.

Ability to analyze and challenge briefs, identify insights, and translate them into relevant and executable ideas.

Experience presenting and defending creative proposals directly with clients.

Experience collaborating with Creative, Art, Account, Strategy, and Production teams.

Basic knowledge of event and experiential production, including venues, materials, suppliers, technology, budgets, and execution.

Portfolio demonstrating conceptual thinking, Big Ideas, storytelling, and executed BTL/Experiential projects.

Analyze briefs and identify challenges, insights, and creative opportunities.

Develop Big Ideas, creative concepts, and communication territories for events, activations, launches, and brand experiences.

Translate concepts into complete experiences, defining the consumer journey, interactions, moments, and touchpoints.

Build and structure creative presentations and compelling storytelling.

Present and defend creative proposals internally and directly with clients.

Lead brainstorming sessions and guide junior creative profiles in the development of ideas.

Work closely with Art to ensure that the visual execution reflects the creative concept.

Collaborate with Production to evaluate feasibility, budgets, materials, timelines, and execution requirements.

Receive and analyze client feedback and transform it into solutions that strengthen the creative proposal.

Take ownership of projects from the initial brief through production and final execution.

Creative and conceptual thinking.

Big Idea development.

Experiential thinking.

Storytelling.

Critical thinking and creative judgment.

Client presentation and communication skills.

Leadership and ownership.

Teamwork and collaboration.

Creativity and cultural awareness.

Problem-solving.

Adaptability.

Attention to detail.

Ability to work under pressure.

Passion for culture, trends, entertainment, technology, design, music, fashion, and brand experiences.