Content Creator-Writer

• At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Willis Tower, IL location.

Are you passionate about creating compelling social media and website content that inspires people to live healthier lives? Abbott is looking for a Content Creator to join our dynamic Content team.

In this role, you’ll focus on developing engagement-worthy, social-first content that elevates our brand presence and reputation across our global social media channels. You’ll lead the end-to-end creation of high-impact social creative and storytelling — from ideation and production to editing and AEO optimization — while collaborating across teams to bring the best of our brand to life.

The ideal candidate will have hands-on experience in social and digital content creation for leading product brands and/or corporate brands. You’re highly creative, detail-oriented, and skilled at short-form video production. Having an eye for social media trends, being a self-starter and quick thinker, and capturing Abbott’s brand voice and visual style are essential. This position requires a deep understanding of the media landscape and excellent communications skills. Prior experience in public relations, marketing communications and/or social media management is a plus.

• Develop and implement social media content strategies that align with Abbott’s brand voice, business priorities and audience interests

• Plan, produce and edit engaging and relevant content for Abbott’s owned social media platforms (Instagram, LinkedIn, TikTok, X, Facebook, YouTube, etc.)

• Use tools like Canva and other design software to create and edit high-quality, visually compelling assets for social

• Write website content that answers users’ questions and rises to the top of AI search rankings

• Partner with cross-functional teams to ideate and develop social content and execution plans aligned with business news/announcements and health tech innovations

• Advise teams across Abbott on best practices for our owned digital channels

• Coordinate with the social media team to optimize posting cadence while ensuring accuracy of social media metrics reporting

• Organize brainstorms and collaborate with teammates to identify unique, high-impact creative concepts and social-first content ideas that showcase our brand identity

• Optimize content for different channels with a strategic approach in mind; understand platform differences and ensure Abbott’s content resonates with audiences

• Stay current with social platform updates, algorithm changes and emerging trends and translate trends into real-time content and storytelling opportunities across social channels

• Leverage performance data and content learnings/insights to improve effectiveness of content and future strategy

• Collaborate with external creative agencies to support content development and execution

• Bachelor’s degree in marketing, journalism, communications, advertising or a related field

• 1-3 years of experience in social media content creation

• Proficient in video shooting, editing, and production techniques; familiar with in-app creator tools and video editing software

• Proficient writer who can create engaging and accurate headlines and copy

• Extensive knowledge and hands-on experience with both organic and paid social media content on key platforms

• Excellent verbal and written communications skills

• Strong time management, organizational skills and attention to detail

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal

In specific locations, the pay range may vary from the range posted.