Product Marketing Manager - Medical

IPG Medical Corporation is focused on developing next-generation laser based medical products based on its state-of-the-art technology. Headquartered in Marlborough, MA, we aspire to work together with our employees and customers to apply light in ways that improve life.

Our mission is to develop innovative medical device laser solutions that make the world a better place. To accomplish this mission, we are committed to attracting and retaining the best talent and an engaged and thriving workforce that drives a sustainable future for our company and society.

Working at IPG Medical Corporation you can expect challenging projects, a motivating and friendly environment, and competitive benefits.

IPG Medical is seeking a highly motivated Product Marketing Manager to help build the next generation of laser-based medical technology.  This individual will work at the intersection of customers, technology, clinical practice and commercial strategy, helping translate IPG’s core laser capabilities into products that improve patient care.

The role will initially focus on urology and stone management and will contribute across the full product lifecycle, from customer insight and new product development through global launch, commercialization and lifecycle management.

This is an opportunity to join IPG Medical at an early stage in building a new medical-device business around differentiated laser technology. The Product Marketing Manager will have unusual visibility across customer discovery, product development, clinical strategy and commercialization, with direct influence on products from early concept through global market introduction.

Responsibilities:

Customer and Market Insight

• Develop deep understanding of physician workflows, unmet clinical needs, purchasing behavior, competitive technologies, and evolving standards of care.
• Conduct voice-of-customer research with physicians, nurses, technicians, administrators, and commercial partners.
• Conduct formative usability research using prototypes or product concepts to identify use-related issues and inform product design.
• Translate customer insights into prioritized product and user requirements in partnership with R&D and clinical teams.
• Develop market segmentation, targeting and customer personas.

Product Strategy and Lifecycle Management:

• Develop product strategy and commercialization plans for assigned medical-device platforms.
• Assess market attractiveness, customer needs, competitive offerings, and potential new indications/applications.
• Build business cases and financial models to support new product and market-expansion opportunities.
• Recommend portfolio priorities, pricing strategy, and lifecycle investments.
• Establish launch and post-launch KPIs and use market data and customer feedback to drive corrective actions.

Required Qualifications:

• Bachelor’s degree in marketing, business, engineering, life sciences, or related discipline.
• 5+ years of product management, product marketing, strategic marketing, or related commercial experience involving technically sophisticated products.
• Experience working with capital equipment, durable hardware, or complex technology platforms.
• Demonstrated experience translating customer insights into market requirements to build commercial strategies.
• Experience leading or supporting new product introductions across cross-functional teams including engineering/R&D, regulatory, quality, clinical, finance, and commercial organizations.
• Strong ability to communicate technical concepts and customer value propositions clearly to both technical and commercial audiences.
• Demonstrated customer orientation and willingness to spend time in customer settings, engaging directly with physicians, nurses, surgical technicians, biomedical engineers, and commercial partners.
• Demonstrated ability to build and execute global launch plans coordinating with cross functional partners including regulatory, engineering, quality, finance, and commercial.
• Ability to operate independently in an entrepreneurial environment.
• Ability to travel approximately 15%.

Preferred Qualifications:

• Medical device or life science industry experience.
• Experience marketing medical capital equipment and associated consumables.
• Experience with laser, energy-based, imaging, surgical or advanced medical technologies.
• Experience collaborating directly with physicians and clinical KOLs.
• Experience conducting VOC, formative usability, or other customer research with models and prototypes.
• Familiarity with medical-device clinical development, regulatory pathways, human factors, and design control processes.
• Experience supporting distributors and strategic partners. 

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