Sr SEO & GEO Specialist

The Senior SEO & GEO Specialist position will own advancing At Home’s organic discovery roadmap across traditional and local search, generative AI platforms and large language models, and emerging agentic commerce experiences. It will apply deep SEO expertise and strong technical judgment to help customers, and AI assistants acting on their behalf, discover, understand, evaluate, and shop our products.

The position will identify opportunities, translate approved priorities into focused tests and work plans, and measure channel results such as qualified traffic, conversion, and revenue contribution. Coordinating agency partners and collaborating with Engineering, Product, Merchandising, Content, Marketing, PR, Analytics, and Store Operations, using findings to recommend priorities and potential investments.

• Organic and Technical Performance: Progress against agreed baselines for qualified organic traffic, nonbrand discovery, conversion, revenue contribution, crawlability, indexation, and accurate product and store information.

• AI Discovery Learning: Consistent measurement of visibility and representation in selected AI experiences, with completed tests and evidence-based recommendations.

• Reliable Delivery: Timely execution of agreed roadmap work and pilots, with clear requirements, coordination, and useful reporting.

• Bachelor’s degree in marketing, communications, business, information systems, or a related field preferred; equivalent practical experience will also be considered.

• Five or more years in SEO, digital search, eCommerce, or organic growth, with a record of independently delivering increasingly complex work. Retail or omnichannel experience preferred.

• Hands-on knowledge of large-site SEO, crawl and log-file analysis, rendering, indexation, structured data, site architecture, canonicals, redirects, and sitemaps.

• Experience using search and analytics data to identify opportunities and evaluate tests, with tools such as Google Search Console, Adobe Analytics or Google Analytics, Ahrefs, Semrush, Moz, or Screaming Frog.

• Working knowledge of generative AI search, answer engines, LLMs, or AI-assisted product discovery, and the judgment to evaluate new capabilities as they evolve.

• Can turn technical findings into clear recommendations and requirements for business and technical partners; able to prioritize work, manage multiple workstreams, and deliver with limited oversight.

• Experience with multi-location retail, local discovery, or omnichannel eCommerce.

• Experience with product feeds, APIs, structured product data, inventory or fulfillment information, or eCommerce and content platforms.

• Experience evaluating or supporting pilots involving AI assistants, agentic commerce, or emerging product discovery integrations.

- 401(k) W/ Employer Match

- Dental, Vision, Life, and Disability Insurance

- 25% Store Discount (Seasonal TMs Included) 

If a reasonable accommodation is required to fully participate in the hiring process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact TMCareCenter@athome.com

When you’re a part of At Home, you have the full support of a diverse, close-knit team. We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.  At Home is committed to knitting diversity and inclusion into the fabric of our culture – we respect, appreciate, and celebrate the experiences and qualities that differentiate everyone on the At Home team.

This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive description of all duties, responsibilities and qualifications required of employees assigned to this job and duties. Employees may be assigned additional duties and responsibilities.  Employment remains at-will and nothing in this job description changes the at-will employment relationship.